Small Business Online Support Apps & Services


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  • SEO Services FAQ's

    What is the Welcome Call?

    The welcome call is the first time you speak to your dedicated team about your business objectives, your products/services, what your goals are and what our partner Appscore will do for you, for the life of your SEO campaign. The welcome call is followed up with a welcome email, requesting certain details that Appscore will need to get your campaign up and running.

    What can I expect in the welcome email?

    The welcome email is sent to you after you have spoken to your account manager. The email takes you to complete your profile, which consists of information Appscore need to work on your campaign, such as website logins, and general information about your business.

    What can I expect in phase 1 of my SEO campaign?

    Phase 1 of your SEO campaign involves our partner Appscore’s team making SEO-friendly changes to your site. They can do this if they have all the login details provided to them from their welcome email. This comprises of your CMS and your FTP details, which can be found with your developer or your hosting company. If you are unable to get a hold of the details they need, they can send an onsite document with the required changes to be implemented. The changes will be implemented throughout your site so that their selected keywords can start to rank.

    What can I expect in phase 2 of my SEO campaign?

    Phase 2 of your SEO campaign involves you approving SEO-friendly content. The content will be written by our partner’s in-house copywriting team. The content will also incorporate your keywords they are working on, placing it on pages that they will target. They will upload the content onto your site only once you have approved it. Please note that once your content is made live, your agreement milestones will begin. The content upload marks part of your final onsite implementation.

    What happens with local directory submissions?

    The business profile details supplied will be used to publish relevant, local directory listings online.

    How does the keyword approval process work?

    Our partner will send you a list of keywords that they have researched, which encompasses your business strategy over the next 12 months.

    What is Google Maps?

    Your Google Maps listing is a listing that contains information about your business and is usually very handy for a local business. Appscore would have asked for your business details in the welcome email. They will set up your Google Maps account and they aim to get this ranking for local keywords, in time. Please note that they need an active Gmail account to create this for you. They cannot promise to have your Maps listing on page 1 but, with good SEO, this can be a strong listing that improves

    Do Google Maps listings contribute to SEO and my ranking results?

    If listed effectively, Google Maps listings that are optimised can play a big role in an SEO strategy. Maps listings are a key factor in organic search results that are listed on the first page, and are an effective way of pulling traffic through to your site. During your SEO campaign, Appscore will optimise your Maps listings to positively influence your traffic streams.

    What's the difference between SEO and pay-per-click (PPC)?

    SEO is an organic ranking method that is constantly tweaked and monitored for long-term results. Pay-per-click advertising allows users to bid on certain keywords. When they have successfully won a key phrase, an ad is placed at the top of search results for their website, appearing when users search that specific term. When users choose to click on this ad, the business is charged the amount set in the initial bid.

    What is the Benchmark Report?

    Once you have approved your keywords, your account manager will send you a Benchmark Report from our partner’s online system. That report will detail where your website is currently ranking for the confirmed keywords. Every month thereafter, you will receive this report on that day from their online portal. You will be able to log into the portal when you receive your Benchmark Report, via an email. The email will contain your personalised login details.

    How do search engines rank websites?

    These nifty platforms use highly comprehensive algorithms to figure out which websites are the most relevant to the search that has been conducted. Google examines hundreds of different ranking factors and metrics in order to rank websites. These include onsite elements (such as the website itself), and the links pointing to a website.

    What about Bing and Yahoo?

    Representing approximately 93% of searches conducted daily, Google's influence is not one to be ignored. With these statistics in mind, our partner’s services are tailored to primarily cater for this platform.

    How long till I start seeing some results? When can I expect to see results? How long till you get my website ranking?

    It depends on various factors. However, the performance milestone guarantees are the reasonable time frame that our partner Appscore expects to get your website ranking. Of course, they aim to exceed these targets.
    - Authority of a website - this includes onsite factors, as well as trust and reputation of a domain, based on authoritative backlinks. The time frame to rank keyword phrases will be dependent on the competition and the resources required, whilst remaining within Google's guidelines. As stated above, Google has hundreds of ranking factors it takes into account when assessing the trust of a particular website to determine where it should rank in search results.

    Why does my report look different to search results?

    Every time you conduct a search, it is automatically personalised by Google. Your friend or colleague might see a completely different search for the same key phrases, depending on where they are searching from. Essentially, you and another person will never see the exact same search results, especially when browsing history is taken into account. It's important to remember this when you take a look at your report.

    My rankings are different on mobile than on desktop why?

    Just like we mentioned above, searches vary depending on where you are conducting them from. Your search history will be entirely different on your mobile device to what it is on your home computer.

    What can we do to speed up the results?

    As a business, other avenues - such as pay-per-click and AdWords - may provide quicker and faster results. In addition, obtaining links from other websites within your networks may positively influence your rankings. These include:
    - Partner websites, associations, organisations, clubs, events you attended/sponsored, charities, etc;
    - When you write a review about the above groups, it can be a great opportunity to obtain a link, i.e. post the article on their site and get a link back to your own.

    When can I expect my Ranking Report?

    Your Ranking Report is sent to you monthly, after your Benchmark report. The report tracks your SEO campaign's progress.

    How can I request an updated Ranking Report?

    Appscore can run a report any time, but prefer to send this monthly to allow for progress. If you would like a current report, please let them know.

    How can I request a quarterly review of my campaign?

    The team that looks after your campaign will be able to provide a quarterly review of your campaign, once it is up and running. The review will detail ranking progress, site traffic/analysis and any other areas they can track and monitor.

    How often will I be contacted?

    Your team will be in touch with you at least once a month to go over your campaign. Please let us know if you haven't heard from them lately.

    What if I want to change my key phrases?

    The key phrases our partner selects are based on assessing industry and competitive factors in the market, using SEO tools to assess search engine traffic estimates. 
    They also take into account the strengths of your site, and the likelihood of achieving quick and qualified traffic. 
    The key phrases you suggested are very competitive, and with the current resources you have, it is unlikely you will rank for these in the first 12-24 months. This is usually because the sites in the top positions have been active for many years.
    Appscore strive to provide a selection of keywords for short, medium and long-term goals—this, in turn, allows them to generate highly targeted and relevant traffic to you as quickly as possible. 
    An aggressive strategy requires adequate resources, whilst remaining in Google Webmaster Guidelines. This will be dependent on the competition of your industry, authority of your domain and the investment in your online marketing campaign.

    Why are the search volumes I have for those key phrases a lot larger?

    Even though you may be using the same Google AdWords keyword tool, you are most likely getting a much larger result because: 
    -You have it set to 'global' results, or 
    -You have selected 'broad match', which returns a very inflated figure, as it shows all sorts of combinations of your search term, e.g. outdoor wicker furniture, wicker outdoor furniture, wicker furniture, furniture, wicker, outdoor, all in different orders, spelling errors and more.
    - Google Keyword Planner is a tool for the AdWords platform. Traffic estimates can differ by over 1000%, as seen in our tests. Volumes provided by this tool are an estimate only. 
    In summary, our partner’s goal is to get you rankings, which generally leads to traffic. The goal is then to advise and assist you in order to help you get conversions.

    I am doing AdWords for these keywords, but I want these ones instead...

    This information will be helpful and Appscore can use this to research what search terms have been converting well for you. However, please keep the following in mind: 
    AdWords works a little differently to SEO, which is fundamentally based on exact match terms—for example, people will be typing and searching for “cheap blue suede shoes in Melbourne”, therefore you will want your site to be optimised targeting this phrase. However, in AdWords, the ads will generally be set up to appear for broad match—i.e. any combination of individual words within the phrase, such as “Melbourne cheap, suede shoes blue”. This means your AdWords strategy may have attracted results for generic, or even irrelevant, search terms.

    Can I get a link building report? How can I check what link building you’re doing?

    The main reason why our partner doesn’t generate link reports (apart from it being intellectual property) is that links can take months to be indexed (or seen by Google). In other cases, they may not have been accepted by the webmaster instantly, or may have been accepted but not implemented immediately.
    There have been times where they think a link has been accepted, then the webmaster emails let us know that, in order for the link to go live, they require a reciprocal link. 
    For the above reasons, they judge the success of the campaign based on the rankings.
    Some examples of the types of link building they focus on include:
    - Local directory submissions (this adds trust and value to a domain in Google’s eyes);
    - Industry specific directory submissions (as above);
    - Social bookmarking – some of the sites they like to use are:,, and, but there are hundreds out there. This shows Google that people are talking about you on social networks;
    - Article submissions – shows that you are an authority in the field on an ad hoc basis;
    - Relevant blog and forum commenting;
    - Competitor backlink analysis, where feasible.

    What causes rankings to fluctuate?

    Firstly, check the rankings trend: is it a big drop in short period or overall trend?
    Is it only a few phrases?
    How many drops are there and are they only small?
    Compare with rank reports from a few months ago, or since the start of campaign – remember SEO is a long-term process.
    Please note that there is such a thing as the Google Dance: the change in SERP (search engine ranking positions) caused by an update of the Google database or algorithm. Alternatively, a ranking can drop due to a Google index update when different data centres have different information.
    Sometimes this is a result of having indexed other sites on page one, but then seeing a bounce-back when Google next indexes your site and picks up more links.
    Actions Appscore can take include:
    - Priority and increased focus on link building to target selected phrases;
    - Get their tech team to do an onsite review to look at metas, content and keyword relevance (you are welcome to conduct this yourself if you are able).

    How long will it take Google to index my page?

    Back in the day, Google made websites manually submit their site to be indexed, or made us all wait in anticipation to be organically ranked. These days, however, Google acknowledges websites rapidly. If you have not yet been ranked, that's where we come in.

    What pages of my website will you optimise?

    If your selected key phrases support a site-wide optimisation strategy, then this will be employed. Our partner’s approach is built around the selected key phrases, where they concentrate the SEO efforts on the most relevant pages. This helps to reduce the confusion in Google indexing, aimed at helping the search engines determine which pages to rank and prioritise for certain subjects/matters, all of which are relevant to the search terms entered by users.

    Will the SEO I invest in last forever?

    The most crucial thing to remember about SEO is the fact that it is never-ending. SEO is an ongoing process and, to be truly successful, constant monitoring and adjustments must be adhered to. Remember that there are always competitors looking to overtake you on search results, the minute you choose to stop SEO you give them a greater chance to do just that.

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