What is our why?

Australia is why we get up in the morning. It’s why we connect millions of Australians, every day. It’s why we support our wonderfully diverse communities. It’s why we embrace artistic and sporting passions. And it’s why we care deeply about our unique environment and the precious ecosystems it supports.


Our new TV commercial

This tells the story of why we’re inspired to do the things we do. Filmed in Broken Hill, Sydney and Melbourne, it depicts a day in the life of a real Telstra technician – one of many who keep our network going in every corner of the country. Featuring the diversity of the Australian people and our stunning landscape, it was shot by acclaimed Australian director, John Hillcoat. 

Connecting Australians is why

Jillaroo wearing an Akubra hat, white shirt and jeans stands talking on her mobile phone, in the outback. Someone is riding a horse in the background.

We’ve been a telco for over 100 years and throughout that time, we’ve stayed true to our mission: to connect Australians, with each other – and the world. That’s why a Mum in Coober Pedy can call her daughter in London, anytime she feels like saying, “hi”. It’s also why that same Mum can video call her accountant in Adelaide to chat about a business matter.

Family. Friends. Business. All the reasons why we work so hard to keep you connected.

We are going to bring all of our call centres for our consumer and small business customers back on shore and 100 per cent of the operators in those call centres will be able to work from home.

- Andy Penn, Telstra CEO

Supporting our communities is why

Two kids make a call from a beachside Telstra phone box. Their surfboards and towels lie on the grass nearby.

Community is something we do well in this country. We promote equality, embrace different cultures and buy local. Our support for each other is constant, so you know we’ve got your back, even when times get tough. Telstra’s way of contributing is to make sure that every Australian has access to the internet and a phone (yes, even payphones).

We’re proud to be part of the Australian community. That’s why we support it.

Data solutions for ambulances

Empowering frontline health workers

Celebrating small business

Telstra Best of Business Awards

Our $2M mental health relief package to longstanding Telstra Foundation partners Reach Out and Orygen Digital will fast track and enhance online mental health support for young people across Australia.

- Jackie Coates, Head of Telstra Foundation

Encouraging your passions is why

A happy young Carlton fan gets a ride on her Dad’s shoulders as they make their way through the footy crowd at the MCG.

Hours, weeks, months, years of practice. Cheering ‘til you’re hoarse. Australians are clever, creative and driven. And we’re good at appreciating each other. Sport bonds us. Art moves us. We love supporting what you love - it’s our way of giving back to the community.

That’s why we offer partnerships and mentorships to help bring your dreams to life.

Longstanding partnerships

Celebrating 20 years with the NRL

We share our passion for connecting people to what’s important. Since 1984, we’ve been proud Principal Partner of The Australian Ballet, bringing the joy of ballet to more communities - and making this one of Australia’s longest-running arts partnerships.

Protecting our environment is why

A wind farm in a remote location on a cloudy day.

Connecting you is only half our story. The other half is a much weightier responsibility (1.3 million tonnes of greenhouse gas emissions, to be precise). As one of Australia’s biggest power consumers, we’ve set three major targets that will drastically reduce our footprint over the next few years. We've already met one of those targets. And we’ll continue to lead by example.

It’s our commitment to Australia. And that’s why we’re up for the challenge.

Savanna burning project

Going carbon neutral

Our climate action plan is to: be carbon neutral from 2020, enable 100% renewable energy production by 2025, and reduce our absolute emissions by at least 50% by 2030.

Our threefold climate action plan