Footage: We open on a black screen.
Text: iPad Pro
Music: A punchy, up-tempo techno soundtrack accompanies the ad.
Footage: Stylised close-ups of various parts of the iPad Pro against a black background.
Text: Unbelievably thin and light
Footage: Profile view of the iPad Pro.
Text: Ultra Retina XDR
Text: Breakthrough OLED display
Footage: A person’s hand drawing on iPad Pro screen with an Apple Pen.
Text: Extreme brightness and contrast
Footage: Black background changes to grey and then white to demonstrate contrast capabilities.
Footage: Hand holding Apple Pen and touching iPad screen.
Footage: Three-quarter angle rear view of iPad Pro showing cameras.
Footage: iPad screens in two sizes.
Text: 11”
Text: 13”
Text: First-ever M4 chip
Footage: Graphic of M4 chip.
Text: Outrageous performance
Footage: Rapid montage of various apps.
Text: Game-changing graphics
Footage: Desert scene on iPad Pro screen.
Text: Meet Apple Pencil Pro
Text: Engineered for limitless creativity
Footage: Apple Pencil Pro drawing on iPad Pro screen demonstrating the functions Squeeze, Barrel Roll and Haptic feedback.
Text: Redesigned Magic Keyboard
Footage: Side view of iPad Pro.
Text: Machined aluminium and haptic trackpad
Footage: Hand using haptic trackpad.
Footage: Profile view of iPad Pro showing its thin dimensions.
Text: Thinpossible
Text: iPad Pro
Footage: Apple logo
Disclaimer text: Aps available on the App Store. Apple Pencil and Magic Keyboard sold separately.