How to shop online safely and avoid scams

While we're comfortable shopping online, we need to be aware of the risks. Checking out our online shopping carts is easy, but how do we tell the difference between a scam site and a legitimate business? Our tips will help you shop online more confidently.
26 July 2024 · 4 minute read

Before you check out 

A little awareness now can save a whole lot of heartache down the track. Read our article so you can answer each of these eight questions for a safer, more confident online shopping experience. 

  1. Are you aware of the latest online scams? 
  2. Is the shopping site legitimate? 
  3. Do the reviews check out? 
  4. Is the deal too good to be true? 
  5. Are you giving away too much personal info? 
  6. Does the shopping site offer secure payment options? 
  7. Does your bank have a fraud reimbursement policy? 
  8. Do you know where to get help? 

Online shopping has become a big part of our lives. It's quick and easy and we can buy just about anything we want without having to leave our house. 

But this convenience comes with its own risks. Every day, people are scammed by fake online stores designed to steal your personal information or money.

So, how do we shop online safely and avoid being scammed? How can we tell if a website is a scam or if it's a real, trustworthy online store? 

 

Understand online scams

First, it is important to understand some common types of online scams. There are many types, but the most common ones are:

  1. Counterfeit websites: They look a lot like real online stores, but they sell fake items or don't ship anything at all after you've paid.
  2. Phishing: In this type of scam, you might receive an email that looks like it's from a real company, asking you to click a link and enter your personal information. Often, the link takes you to a fake website that mimics the genuine one. The information you entered can be used for fraudulent activities, like making unauthorised transactions.
  3. False advertising: Sometimes a website advertises products at surprisingly low prices to hook you in. After purchasing these items, they either don't arrive or you may receive poor-quality goods.

 

Check the website URL for a padlock symbol or 'https://'

Taking a closer look at the website's URL is one of the first steps to ensuring safe online shopping. Check if the site uses SSL (secure socket layer) security, which protects your data. If it does have SSL, you will spot a small padlock symbol in your browser's address bar or if the website’s URL begins with "https://" instead of just "http://" (look out for the extra s!).

Fake sites often have misspellings, extra characters or use a different domain (like .net instead of .com). A legitimate business will create a professional and easy-to-navigate website. Watch out for poorly designed pages with spelling mistakes or low-quality images as these can all be red flags signalling a potential scam.

 

Read the reviews (both good and bad) 

Other people's experiences provide valuable insight into the credibility of an online store. Before purchasing, take the time to read about the experiences of others who have already bought from that site. Product reviews can give you a good idea about the quality of the items and the reliability of the seller.

Keep an eye out for consistent customer complaints such as long delivery times, poor-quality items or bad customer service. But also be wary of only positive reviews as they could be fake. If a site doesn't have any reviews, or only has negative ones, think twice before purchasing.

 

Consider how realistic the deal really is 

Everyone loves a bargain. Shopping online often has bigger and better deals than we can find in-store. 

But it is important to be cautious around deals that seem unrealistically good. Discounts or offers that seem too good to be true might be just that - not true!

Websites set up as scams often lure in customers with significantly lower prices than other vendors for popular or high-end products. This is a tactic to convince you to spend your money quickly. If you come across a site selling items for much lower prices than everyone else, do some extra research on the company before making any purchases. Trust your instincts – if a deal feels suspicious, it's probably safer to skip it and shop elsewhere.

 

Limit how much personal info you give

The key to online privacy also lies in limiting how much personal information you enter when you sign up to newsletters or websites. If you're asked for your personal details but the field isn’t marked as mandatory, we suggest leaving it blank. 

For example, if you place an online order, not every company makes it mandatory to enter your mobile phone number, but they might still ask for it so they can send you delivery updates via SMS. Unless you really need SMS updates, it's better not to offer up your number. 

Avoid entering your details where they’re not required because personal information that you didn’t supply can’t be stolen.

 

Be sure they offer secure payment options

When shopping online, it's essential to check that the store offers secure payment options. A genuine and trustworthy business usually provides several safe methods to pay, such as credit cards, PayPal or secure online payment systems like Google or Apple Pay. These payment methods have safeguards in place that can help you recover your money if something goes wrong with the purchase. 

If a site insists on direct payment methods like a bank transfer or PayID - be careful. Direct bank transfers are often irreversible and are could be ineligible for reimbursement from your bank. This could leave you without any way to get your money back if the goods you purchased never arrived or were not as advertised.

 

Be prepared 

Things can go wrong, so it's important to plan for it. 

Many major financial institutions offer to reimburse fraudulent credit card transactions, but not all banks are the same. Speak to your financial provider to understand if and how you are covered. Plan ahead by checking your terms and conditions today to ensure you are covered if fraud occurs down the track.

But in general terms, banks may reimburse fraudulent purchases made against credit cards provided the fraud is reported within a certain period, often within 30 to 60 days. Speed is key.

As mentioned earlier, direct payment transfers, such as sending money via BSB and account numbers or PayID, are not necessarily protected and are often outright ineligible for reimbursement.


Check your bank's fraud policy

Below are some examples of banks which offer reimbursement for fraud. But the onus is on your to do your own research so always contact your bank directly if you're in doubt.


Other planning resources

The website ‘Finder’ has a good article on online fraud and purchase protection you may find helpful. Again, check with your financial provider about their fraud reimbursement provisions and exclusions before making decisions.

Other payment providers such as PayPal reimburse fraudulent payments similar to banks, but check with your financial providers to ensure you are covered.

 

Seek help

Knowing your bank’s terms and conditions, checking your statements often and acting fast are the best ways to minimise the risk and fallout of fraudulent online purchases. Reducing the number of places that store your personal information helps reduce the risk of it being stolen or exposed.

Victims of identity theft and other forms of hacking can find themselves in a difficult place. Reporting your loss is important for government crime prevention, as is reporting it to local police, so please ensure you report your experience. 

If your identity is stolen or you experience other forms of cybercrime, be sure to visit IDCare, a respected government service which specialises in assisting victims of identity theft and cyber attacks.


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