How it works - Judging process

About our judging process

Integrity, equality and inclusivity are the guiding principles which underpin the Telstra Best of Business Awards judging process.

What our judges look for

Our diverse panel of judges work diligently to ensure the winners in each category are contributing to Australia’s economic, social and cultural prosperity.

Economic sustainability

  • Makes sound financial decisions and manages cash flow effectively
  • Is profitable over a period and can articulate potential profits
  • Sustains goals and purpose over a period and can outline potential future impact
  • Has proven examples of achieving mission-critical goals and objectives
  • Considers competitor behaviours and how to counteract them
  • Has examples of how they’ve found better ways to reach new markets
  • Exceeds customer expectations and delivers brilliant experiences

Operational effectiveness and technology adoption

  • Harnesses technology in innovative ways to move the business forward
  • Pivots to adapt to market changes
  • Has developed new internal processes, production or services to operate more effectively
  • Takes a creative approach to solving customer problems
  • Tenaciously pushes the boundaries to maintain success

Progressive leadership and culture

  • Has a visionary, future-facing business strategy
  • Takes a courageous approach to risk, and adapts when necessary
  • Fosters internal team culture by celebrating innovation, collaboration and diversity
  • Invests in employee development and growth
  • Is committed to reducing bias of any kind at any level and approaches hiring accordingly
  • Proactively engages with diverse groups to understand different perspectives and apply them to their business
  • Approaches customer feedback as an asset and uses it to enhance the business

Social and community contribution

  • Purposefully contributes to the wellbeing of the communities they serve, or society in general
  • Promotes the importance of social impact internally, and demonstrates this externally
  • Provides or contributes measurable value to their communities or society 
  • Behaves and operates in a transparent and ethical manner

We focus on the positive impacts made by small and medium business

For businesses entering these categories, judges will be looking for all the ways they've helped move Australia forward.

Positive and sustainable impact

  • Is proactively finding solutions for a prevalent problem, gap or need
  • Understands the overall significance of their service, product, solution or contribution
  • Has a plan to achieve their vision for change or progress
  • Can produce measurable evidence of how they’ve contributed to a key issue within their chosen category
  • Creates a visible difference, provides value or delivers a marked effect on people, communities or industries
  • Has created a legacy of positive impact that is sustained and will stand the test of time
  • Possesses the scalability and growth potential to increase their impact or contribution

Thought leadership and innovation

  • Takes an innovative approach to forge new paths and create progress for the category
  • Uses creative and strategic thinking to solve problems and overcome barriers for their chosen challenge
  • Challenges the status quo by celebrating and fostering fresh thinking in a way that demonstrably inspires others

Commitment and perseverance

  • Purposefully seeks to motivate, create and affect positive change or progress
  • Shows passion and courage in achieving their current and future goals
  • Tenaciously approaches and overcomes any challenge

Our 2024 program dates

Click below for details on category information, selection criteria and eligibility.

National Experience

6 - 8 February 2024

An exclusive 3 day event filled with networking and celebration, all cumulating with the glitz and glamour of the National Gala Dinner.

National Gala Dinner

8 February 2024

The pinnacle event of the 2024 Telstra Best of Business Awards. An unforgettable evening full of glitz and glamour, it's where we reveal all our National Winners along with the Business of the Year. 

Nominations open

All year round

Missed the deadline? Don't worry - we accept nominations all year round. If you know an exceptional business moving Australia forward, nominate them for the next program.

Nominate an exceptional business, even your own!

Have a question?

Find answers to your frequently asked questions.

Contact us

Speak with our Awards Team and call 1800 AWARDS Monday - Friday 9am - 5pm (AEDT).