How we use information for research and analytics

Information used for research and analysis could include insights generated from our customers' usage of products and services.

This information will generally be aggregated when analysed. This means that information relating to multiple customers will be analysed at the same time so high-level insights can be generated about things like usage patterns, network performance, demographics, or behavioural data.

When analysing aggregated information, unique identifiers or individual characteristics are removed. Information that is de-identified or anonymised is no longer about identifiable individuals.

For example, we may calculate how many customers are connected to a cell tower, or the average age of customers in a post code. This could help us identify which services are popular with different cohorts of customers in certain regions.

In some cases, we may create or share insights based on personal information, but if we do it’s always in accordance with our privacy obligations.

Telstra may generate insights based on aggregated and anonymised information relating to use of our network by an estimation of Australians and a sample of foreign travellers using Telstra retail smartphones.

These insights may be shared with our trusted partners to help them address a range of planning challenges including infrastructure, transport, and tourism.

The insights are disclosed in an aggregated and anonymised form and do not include any personal information about identifiable individuals. Consumers under the age of 18 are excluded from the insights provided.

We're committed to the protection and security of our customers' personal information as outlined in our Privacy Statement (PDF, 269KB) and we comply with all relevant privacy legislation.

If you don't want us to use your data collected from our network for third-party location insights, you can request to opt-out by following these steps: 

1. From your Telstra mobile, send a text message with the words 'OPT-OUT' to 0428 314 013  
2. You'll receive a one-time passcode from Telstra to verify your identity 
3. Copy this one-time passcode and text it back to 0428 314 013 
4. We'll send you a text message confirming you have successfully opted out.