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Why do we analyse customer information?

We use broad, anonymised information from our customer population to improve the service we deliver and to gain insights into customer behaviour.

What information do we analyse?

So we can understand our customers’ needs better, we use anonymised and aggregated information to generate high-level insights into usage patterns, network performance, demographics and behavioural data. This allows us to identify which types of services are popular with which types of customers and where.

 

What do we share?

We only share broad, anonymised information with our business partners for research and analysis, marketing, advertising or other similar uses. We do not share our customers’ personal information, other than in accordance with our Privacy Statement. The process is carefully controlled so that the information is only used for the stated purpose, and so that individuals are not identified.

Learn more about anonymising and aggregating.