Advertising and your marketing choices

We may use your personal or de-identified information to generate or display content. Sometimes we use demographic, cohort, or audience profiles to target promotions to people we believe would be interested in them.

Our digital advertising

We advertise on our own websites, third party websites, and our web and mobile applications. Some advertising techniques used by Telstra include:

Search and social advertising 

These ads appear on social media and search engines, rather than sites run by Telstra. You may see ads that are personalised using information you have provided to those sites or search engines, as well as information provided to Telstra.

Display, banner and video advertising

Third-party websites may host display, banner or video advertising content on behalf of Telstra. They can appear anywhere on a site, for example as a video midway through an article or a banner on the side of a webpage.

Targeted advertising

We sometimes display advertising campaigns to groups of customers most likely to find the offer or promotion relevant. These groups can be based on categories such as gender, age group, regions, or interests. This information may have been provided to Telstra or to one of our trusted third-party marketing partners.

Targeted advertising doesn’t mean you see more or less ads, it just alters the type of ad you may see.

We generally use targeted advertising in the following ways:

Interest-based profiling

When you browse our sites and those of third-parties we do business with, information such as the amount of time you spent on each site, the pages you viewed and the ads you engaged with may be collected.

If you show interest in a particular product or topic, we may display advertising or content to you based on that interest.

Profiling is enabled by cookies or device identifiers from operating systems like iOS and Android. You can opt-out of these in your device or browser settings. You may also be able to opt-out of ads directly through settings or options on ad-supported platforms. These platforms may require you to update your personal profile settings or may display an option to hide or stop seeing ads or specific types of ads.

Contextual advertising

Contextual advertising is displayed based on the content of a specific site or webpage. For example, if you are reading a review of the latest phone on a technology website, you may be shown a Telstra ad for the same phone as a banner on the page.

Contextual advertising does not use cookies or device identifiers.

Demographic or audience profiling

Sometimes we display advertisements or content based on characteristics or demographic categories. These may be generated from internal data assets, trusted partners, or publicly available information. This could be displayed on a website of ours or our partners.

For example, we may find that people aged between 30-40 are most interested in high-end smartphones, while people between 20-30 may want an internet plan with faster speeds. 

Demographic or audience profiling may be enabled by cookies or device identifiers, but also by other personal information held about you.

Don't want marketing? It's your choice

You can choose whether you want to receive marketing messages and manage how we use your personal information.

If you don't want to receive marketing messages, you can update your preferences by following the unsubscribe instructions in our marketing communications, logging into My Telstra and navigating to 'Personal Details', or by calling us on 1800 039 059.

We'll still send you important messages when we need to, like messages about your account or our network.

You can stop Belong from using your personal information for direct marketing by visiting Belong's privacy page