What is unified communications? A guide to business benefits
Discover how unified communications can transform your business operations. Integrate phone, messaging, and collaboration tools to help boost efficiency and scale with ease.
Communication tools that adapt to your business
People communicate in lots of different ways these days. Sometimes they prefer email or instant messaging, sometimes a phone call or a video meeting. The choice depends on personal preference or the context of the communication.
Businesses need to be able to communicate across multiple channels to meet customer expectations and ensure productivity. But managing separate communications tools can be complicated, especially when you want to scale up quickly.
This guide explores how unified communications (UC) services offer an integrated communication solution that’s flexible and can adapt as your business changes.
What is unified communications?
Unified communications services integrate different communication and collaboration tools into a single solution. They help simplify communication and let you connect in different ways with a more seamless experience.
Common features of unified communications services include:
- High quality voice calls over IP networks
- Real-time video meetings with screen sharing and recording options
- Unified messaging (e.g. emails, text and audio messages)
- File sharing and collaboration features
- A simple user app and integrated interface.
5 benefits of unified communications
The right unified communications solution can help your business in many ways. Below we unpack some key benefits which include:
- Enhanced productivity
- Improved customer experience
- Simplified business operations
- Cost visibility and management
- Greater flexibility.
1. Enhanced productivity
With a unified communications solution your communication tools are integrated into a single user interface. This makes it easier to switch between different modes of communication with a seamless experience. It can also help you access relevant data easily to support effective collaboration.
2. Improved customer experience
Unified communications solutions let you connect with customers in different ways to help you meet customer expectations.
Enhanced features can help strengthen your first customer touchpoints. For example, auto-attendant can help you route calls across your team, so you miss fewer opportunities. Or you could choose to play music when customers are on hold.
You might even decide to add a 1300 number for customers to call.
3. Simplified business operations
By unifying your communications tools in a single solution, you don’t have to manage multiple disconnected systems. You can rely on a single supplier to help with support, making it easier to get help when you need it.
Unified communications are typically delivered using technologies such as voice over IP which uses the internet to transmit calls. Many solutions are cloud-based, which limits the need for you to manage equipment on your premises.
4. Cost management
Unified communications solutions can offer you greater value and cost visibility than paying separately for different communications solutions. You can add extra users or devices when you need to – i.e. pay only for what you need, with the flexibility to scale up or down as needed. For extra cost control, look for flexible plans you can adjust month-to-month to manage seasonal demand or if you expect to grow quickly.
5. Greater flexibility
If you want to empower your team to collaborate from more places, a unified communications solution can help enhance flexibility. With a reliable internet connection, you can communicate and collaborate efficiently whether you’re in the office, on the road or working from home.
Choosing a unified communications and collaboration solution
The right unified communications solution should let you connect in the ways you need to. It should also be able to adapt to changing business needs.
Features to explore include:
- Voice calling inclusions
- Video conferencing integrations
- Virtual receptionist or ‘auto attendant’ features
- Ability to easily add devices, including softphone
- Flexibility to change plans when you need to
- Self-service capabilities
- Support from local business experts.
Explore Adaptive Collaboration for your business
Unified communications solutions enable you to connect, communicate and collaborate flexibly.
Adaptive Collaboration is a unified communications solution from Telstra that can be adapted to your business needs. It brings modern business phone system features into a seamless end-to-end collaboration experience.
Collaboration goes beyond just communication tools. We’ll help you set up your call flows and connect your handset devices on-site to ensure your solution is running smoothly for a seamless end-to-end collaboration experience.
To discuss how to better connect and collaborate with your team and customers, request a call back or visit a Telstra Business Technology Centre. We’ll help find an Adaptive Collaboration solution that best fits your business needs.
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