Our legacy - Entrepreneur

When Hana-Lia Krawchuk gave birth to her first child, it was sleep-deprivation and exposure to continuous crying that soon led her to launch Love To Dream.

After questioning the 'failsafe' swaddling technique she was taught by midwives, which was proving ineffective in soothing her son to sleep, Hana-Lia developed a line of garments that allow babies to sleep safely, soundly and more comfortably, while giving them access to their hands for self-soothing.

Having sold more than two million swaddles worldwide, Love To Dream’s unique three-stage sleep system, and accompanying garments are helping babies from birth to four years of age sleep better and changing the lives of carers across the globe.

Hana-Lia is proud to accommodate her employees family and care arrangements, offering later start times and early finishes for those who need it, and encouraging staff to take time off to attend their kids’ events, without losing annual leave for these hours.

Hana-Lia says, “Sharing the love is our company motto. This is grounded in everything we do, we treat everyone - consumers, retailers, advertisers, fellow team mates, market research callers, everyone, with kindness and respect."