Our legacy - Entrepreneur

Love To Dream

Meet Hana-Lia Krawchuk from NSW, Telstra Business Women's Awards 2017 National Winner in the Entrepreneur category.

A business leader in the infant products industry

When Hana-Lia Krawchuk gave birth to her first child, it was sleep-deprivation and exposure to continuous crying that soon led her to launch Love To Dream.

After questioning the 'failsafe' swaddling technique she was taught by midwives, which was proving ineffective in soothing her son to sleep, Hana-Lia developed a line of garments that allow babies to sleep safely, soundly and more comfortably, while giving them access to their hands for self-soothing.

Having sold more than two million swaddles worldwide, Love To Dream’s unique three-stage sleep system, and accompanying garments are helping babies from birth to four years of age sleep better and changing the lives of carers across the globe.

Future proofing their business

As leaders and innovators in the infant products industry, all Love To Dream’s products have unique points of difference and are protected by patents, design registrations and copyright. This has future proofed the business, leading it to be recognised by Telstra and over 40 consumer and industry awards.

In 2017, Love To Dream won awards in the Telstra Business Awards and the Telstra Business Women’s Awards.

In an interview with Business Chicks, Hana-Lia said the accolades were an honour and a testament to the hard work and long hours.

I think as an entrepreneur, you spend a lot of time making decisions on your own and then questioning whether that was the right decision. When you win two awards from Telstra against other incredible businesses, it’s validation that you’re on the right track.

Parenthood is at the heart of the business

Hana-Lia is proud to accommodate her employees family and care arrangements, offering later start times and early finishes for those who need it, and encouraging staff to take time off to attend their kids’ events, without losing annual leave for these hours.

Hana-Lia says, “Sharing the love is our company motto. This is grounded in everything we do, we treat everyone - consumers, retailers, advertisers, fellow team mates, market research callers, everyone, with kindness and respect."

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