Martin’s Eyecare

Meet the 2022 Tasmanian State Winner of our Championing Health Award.

Eyecare should be viewed differently

Latest diagnostic and therapeutic devices

Since 2009, the business has focused on delivering tailored solutions for people of all ages using the latest diagnostic and therapeutic devices for the best possible patient outcomes.

Founder Martin Robinson started the business when there was a strong market for independent optometrists in the region. With experience working across both chain optometrists and franchises, Martin’s understanding of what worked and what needed improvement helped him establish and grow his own business.

While the business values classic eyewear that's more about representing the wearer rather than a brand name, its growth is also attributed to supporting businesses that produce lenses locally. Sourcing frames locally and from overseas is also key. This means knowing who the designers are, understanding production techniques, and embracing each of the stories behind the brands the company partners with.

Approaching business with new technology

Like many other small businesses faced with challenges over the past few years, Martin’s Eyecare was forced to approach business differently. Due to only being able to offer emergency care, the business was no longer able to perform routine eye examinations which restricted patient access.

When restrictions eased, Martin was able to introduce new technologies and safeguards to ease his business back to normality. These factors contributed to a more personalised experience for every patient.   

With support from our Awards program, Martin has continued to grow and adapt to the ever changing optical landscape, reinforcing his philosophy that in a world where many are driven solely by profit, it's essential to take the time to offer tailored care to every customer.

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