Our corporate strategy
T25 is a strategy for growth, with customer experience at the core of everything we do.
Our vision of the future is built upon four strategic pillars
Exceptional customer experience
Provide an exceptional customer experience you can count on.
Leading network and technology solutions
Provide leading network and technology solutions that deliver the future.
Sustained growth and value
Create sustained growth and value for our stakeholders.
The place you want to work
Be the place you want to work – by excelling at new ways of working, accelerating digital leadership and doing business responsibly.
Our T25 strategy on a page
Our T25 strategy means we are a simpler, more agile, more customer-focused digitised business.
Read about our T25 strategy (PDF, 49KB).
Our T25 strategy in detail
Becoming a simpler, more agile, more customer-focused digitised business means:
- Providing the best experience every time you connect with us – with more consistency, more personalisation, and the products and services you need to connect as individuals or grow as businesses.
- Making our business simpler and more digital.
- Continuing to build out our 4G and 5G network coverage to keep you connected, including expanding our regional network by 100,000 square kilometres.
- For big business and enterprise, we will be the trusted partner you need to help you solve your business problems through our network, digitised services and tech. And in a tech world of growing cyber threats and risks, we're working harder than ever to keep our networks, and your networks and devices, safe and protected.
Through all of this work, we are firmly focussed on doing what's right by our customers and communities. Further reducing our carbon emissions, supporting our most vulnerable customers and continuing to build fairness, inclusion and accessibility into all that we do.
Our purpose and the Big Three
Our purpose is to build a connected future so everyone can thrive. How we show up every day for our customers and each other through our behaviours and habits is going to help us achieve our purpose.
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