Our corporate strategy
Connected Future 30 is a five-year strategy to drive growth and help enable Australia's digital future.
Our ambition is to be the number one choice for connectivity in Australia.
To lead in how we anticipate and deliver on the connectivity needs of our customers.
By using AI to know our customers more deeply and proactively address their issues, we’ll show up for customers with both digital tools and human support. And we’ll make it simple to get increasingly sophisticated connectivity.
To build and operate Australia’s leading network and reinvent how we capture value from it.
We’ll invest to deliver the most advanced network in the country, and move from selling bandwidth to selling value. Examples include prioritised connectivity in congested areas, scalable bandwidth for a retailer in peak sales periods, or increased security for enterprises as the threat landscape evolves.
To be Australia’s leading digital infrastructure provider
We’ll expand our satellite ground station business and intercity fibre network – the only network of its kind in Australia able to support the data needed for AI.
Four key enablers underpin the delivery of our strategy:
- Our People & culture will be fundamental to our success. We’ll continue to invest in them to build a high-performance culture.
- In Technology leadership we’ll deliver the best experiences for our customers and our people, while also driving value for our business.
- Operating sustainably is fundamental to supporting the productivity and prosperity of Australia and delivering value for our shareholders over the longer term.
- On Financial discipline, our focus will be to deliver positive operating leverage as driver of our growth.
Through this strategy we’ll deliver on our purpose to build a connected future so that everyone can thrive. And we’ll help enable Australia’s digital future.
Our strategy on a page
Our overarching ambition is to be the number one choice for connectivity in Australia. To achieve our ambition, we need to understand our customers more deeply and we need to treat our network as a product with its own commercial value.
We’re thinking about our business differently, in three layers. This helps us see opportunities to generate more value for our customers, be more efficient and more competitive.
Read more about Connected Future 30 strategy (PDF, 105KB) and our key targets (PDF, 94KB).
Towards a better connected future
There's no version of the future that doesn't rely on technology, and it all needs to be connected.
Our Connected Future 30 strategy will see us double down on connectivity and radically innovate the core of our business.
We’ll do what we do best, and we’ll adapt and lead to shape the future of connectivity.
We’ll push the boundaries of our network leadership and make it simple for customers to get the connectivity they need in a changing environment.
And we’ll reinvent commercial models so we can continue to invest for our customers, our people and our communities.
Connected Future 30 is a strategy for the whole of Telstra, with each part of the business driving towards our overall ambition to be the number one choice for connectivity in Australia.
Our purpose and the Big Three
Our purpose is to build a connected future so everyone can thrive. How we show up every day for our customers and each other through our behaviours and habits is going to help us achieve our purpose.
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