By using AI to know our customers more deeply and proactively address their issues, we’ll show up for customers with both digital tools and human support. And we’ll make it simple to get increasingly sophisticated connectivity.
We’ll invest to deliver the most advanced network in the country, and move from selling bandwidth to selling value. Examples include prioritised connectivity in congested areas, scalable bandwidth for a retailer in peak sales periods, or increased security for enterprises as the threat landscape evolves.
We’ll expand our satellite ground station business and intercity fibre network – the only network of its kind in Australia able to support the data needed for AI.
Through this strategy we’ll deliver on our purpose to build a connected future so that everyone can thrive. And we’ll help enable Australia’s digital future.
Our overarching ambition is to be the number one choice for connectivity in Australia. To achieve our ambition, we need to understand our customers more deeply and we need to treat our network as a product with its own commercial value.
We’re thinking about our business differently, in three layers. This helps us see opportunities to generate more value for our customers, be more efficient and more competitive.
Read more about Connected Future 30 strategy (PDF, 105KB) and our key targets (PDF, 94KB).
There's no version of the future that doesn't rely on technology, and it all needs to be connected.
Our Connected Future 30 strategy will see us double down on connectivity and radically innovate the core of our business.
We’ll do what we do best, and we’ll adapt and lead to shape the future of connectivity.
We’ll push the boundaries of our network leadership and make it simple for customers to get the connectivity they need in a changing environment.
And we’ll reinvent commercial models so we can continue to invest for our customers, our people and our communities.
Connected Future 30 is a strategy for the whole of Telstra, with each part of the business driving towards our overall ambition to be the number one choice for connectivity in Australia.
Our purpose is to build a connected future so everyone can thrive. How we show up every day for our customers and each other through our behaviours and habits is going to help us achieve our purpose.
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