Australian Football League (AFL)
Major partner of the AFL and AFLW
Backing the future of footy.
Our involvement in the AFL spans 23 years. Over this time, we've partnered with the AFL to revolutionise the game day experience and bring fans closer to the game they love.
From backing local footy clubs through Telstra Footy Grants through to supporting the young guns of the next generation with the Telstra AFL & AFLW Draft and Rising Star programs, we're proud to be investing in the future of the game and its communities.
Telstra Footy Grants
We've teamed up with the AFL to support local footy clubs nationally. Launched in 2024 with an $8 million investment over 4 years, Telstra Footy Grants gives junior and senior AFL clubs the opportunity to apply for funding of up to $20,000 for direct support where they need it most.
Whether your club needs a new line marking machine, new netting behind the goals or resources for your volunteers, these grants could help give your club a boost. So far, almost 1200 local footy clubs have benefitted from their share in the $2 million funding pool.
Telstra AFL and AFLW Draft and Rising Star
We’re proud to be supporting the next generation of footy stars through the Telstra AFL and AFLW Rising Star Awards. Every round, a player is nominated, with the overall winner announced at the AFL Awards and W Awards at the end of the year.
Backing the young guns of the future is also important. The Telstra AFL and AFLW Draft and Combine is an opportunity for the most talented up and coming players to be selected by the AFL and AFLW clubs.
Telstra Pre Game Entertainment
To help AFL and AFLW fans celebrate one of the biggest days on the sporting calendar, we're thrilled to present the Telstra Pre-Game Entertainment.
In 2025, international superstar Snoop Dogg lit up the MCG with his spectacular performance. We're excited about who we're bringing to the party in 2026 - watch this space.