Overview
ARN’s tech transformation
With 58 radio stations, 46 Digital Audio Broadcast (DAB+) stations, and digital entertainment platform - iHeartRadio, ARN is one of Australia’s leading broadcast and on-demand audio companies. ARN uses the power of audio to forge strong relationships with audiences to deliver results for clients, partners and listeners alike.
Keeping pace with technology is important for ARN (Australian Radio Network). It has a history of deploying fit-for-purpose solutions to enhance both employee and listener experience, ultimately benefiting the business and shareholders.
Facing ageing technology and the imminent closure of its Integrated Services Digital Network (ISDN), ARN needed to migrate its phone system in 24 days. With Telstra and Platinum Technology, ARN moved to Microsoft Teams Calling with Microsoft Operator Connect with Telstra in record time with no disruption.
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0M$1 million saved in CAPEX
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0%reduction in OPEX
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0number of days to seamlessly migrate to cloud
Challenge
Migrate from ISDN to cloud telephony
ARN knew it had to move its telephony system to the cloud. And fast. Its on-site Cisco equipment was out of warranty and nearing end of life. This meant reliability couldn’t be guaranteed, and equipment would require major expense to replace.
More importantly, the Telstra ISDN network across ARN’s metro locations was being retired in just 24 days’ time. Phone communications are a critical tool for ARN’s business operations. They’re essential for work contact within the company, as well as for sales teams’ dealings with clients.
Equally vital is its role in audience interactions. Phone calls via ARN’s competition lines are crucial to engage with listeners, whether for prize competitions, dial-ins, feedback or even complaints. Being a company that prides itself on connecting deeply with its audience, ARN could not allow the phone system to be unavailable.
With ageing technology providing the impetus, ARN looked for a replacement to align with its long-term goals. As a national organisation with multiples sites – including regional Australia – ARN wanted a phone system that would easily service all its locations. Especially since ongoing business acquisitions would need to be integrated.
In addition, they wanted to deploy a modern system that would liberate employees from their desks and provide more work flexibility. Microsoft Teams Calling seemed to be the ideal fit. After investigating who should manage the migration, ARN chose Platinum Technology, a Telstra partner.
Both Platinum Technology and Telstra were acutely aware of the challenges: migrate to Microsoft Teams Calling in only 24 days with zero room for mistakes and no downtime.
We had a look at the market and Platinum Technology was the best vendor for us. And as a Telstra partner, they could drive the outcome we wanted with Telstra.
Mat Williams
Head of Technology Operations, ARN.
Solution
Simplified, enterprise-grade calling in the cloud
ARN’s ultimate goal was to move to Microsoft Teams Calling, enabled by Microsoft Operator Connect from Telstra. This would allow ARN to have a Microsoft accredited telephony provider like Telstra for PSTN calls, while having the flexibility to use its existing network provider.
Microsoft Operator Connect and the Microsoft Teams Phone system provides full voice functions with cost-effective pricing. It not only simplifies call routing; it offers simple administration via a portal - even after hours. ARN can transition legacy phone numbers at their own pace and even roll them back if needed, with no external tech support and no downtime.
However, achieving the end goal was complex since ARN couldn’t move to Microsoft Operator Connect in one hop. And it involved moving 1700 numbers across six locations: Sydney, Melbourne, Perth, Adelaide, Canberra, and Brisbane. Underpinning everything was extreme urgency.
To address these issues, Telstra brought in experts in Microsoft Teams migration and telecommunications infrastructure to work with Platinum Technology.
A plan was formulated to divert existing numbers temporarily to a new 100 number range. So the first phase was to move phone numbers into Enterprise SIP from ISDN/Business SIP. Temporary numbers were assigned to users, call queues, and auto attendants, with 1-to-1 call forwarding set up to Microsoft Teams numbers.
In phase two, numbers were migrated from Enterprise SIP into Microsoft Operator Connect, and the temporary numbers and call forwarding were removed. Users, call queues, and auto attendants had their original numbers reassigned.
Telstra scheduled each phase of the migration, coordinating tasks like network assessment, equipment provisioning, testing, and deployment to ensure deadlines were met without compromising service quality.
Both Telstra and Platinum Technology proactively solved problems to mitigate risk and ensure smooth progress of the migration. In addition, ongoing support helped to ensure any post-migration issues were promptly resolved.
Change management was a key part of the project. Platinum Technology conducted remote training for both the ARN IT Team on managing Teams Calling, as well as ARN staff how to use Teams Calling. A Teams Calling User Guide and Admin Guide was also created.
The migration project was delivered within the deadline of 24 days without technical failure or disruption to everyday operations. It was a resounding success.
It was a complex process in that we had to move from ISDN to SIP first. We would have to do that internally before we could move to the cloud. Without Platinum and without the support of Telstra and Amber Nichols, it would have been very difficult to get done.
Mat Williams
Head of Technology Operations, ARN.
Impact
Savings of $1 million in CAPEX and 30% in operating costs
The move to modern cloud-based calling has transformed ARN's telephony system into a state-of-the-art solution, elevating communications to a new level. This has offered significant benefits across the board.
There has been a substantial cost reduction: ARN saved an estimated $1 million in capital expenditure on new on-site phone system. It has also cut operating costs by 30%, reducing the number of serviceable lines by 75%.
Reliability has improved dramatically. The old telephony equipment required vendor intervention if there was an issue, which could be a slow process. Similarly, downtimes of at least a day were experienced when problems occurred with the ISDN. With the deployment of Microsoft Teams Calling’s cloud-based system, redundancy is built in to provide high availability and keep the business running.
Management time of ARN’s telephony infrastructure has been reduced. “Broadcasting is moving to digital, and I need my team to focus on the high-value pieces rather than a desktop phone. We run a very lean team internally, and we were looking to take the workload off our network engineers, so this was a key benefit of the project,” explains Mat Williams, Head of Technology Operations, ARN.
Scalability has been another advantage. The system has centralised communications across all locations, and has made it easier for ARN to integrate new business acquisitions. Cloud calling has also supported a better employee experience with simplified, enterprise-grade calling with Microsoft Teams.
Employees have been freed from their work desks: they can log in and enjoy a consistent experience at any desk or radio station location. That’s important for ARN, who want staff to work in the office to be in tune with its unique radio station culture.
The move to cloud calling also aligns with ARN’s vision of being an employer of choice by leveraging modern technology to provide the best tools to its staff, which also benefits its listeners, and ultimately the business and shareholders.
If a piece of equipment fails, it will failover to the next piece without affecting our on-air systems which is absolutely amazing. We haven’t seen an issue since we’ve gone online with the product.
Mat Williams
Head of Technology Operations, ARN.
Related solutions and capabilities
Microsoft Operator Connect
Help empower teams to work more effectively when and where they need, by enabling them to make calls within Microsoft Teams.
SIP Connect
Enjoy cost-effective, efficient and secure IP telephony with our Telstra SIP Connect solution. Empower your teams and enhance your communications.
Broadcast Services
Leading innovation in broadcast services, deliver exceptional content around the world with the support of Telstra.