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[AFL logo]
[text on screen] together builds better
[Bec Haagsma, Executive General Manager Customer, Commercial & Technology, AFL] Marvel Stadium in Melbourne welcomes close to 2 million people each year across over 650 major precinct and corporate events.
[Peggy Renders, Chief Customer Officer, Telstra Enterprise] So Telstra has partnered with the AFL for more than 20 years, starting with building their first website to a full digital partnership.
[Bec Haagsma] It's what I'd call a true strategic partnership. When the AFL acquired Marvel Stadium, top of our list of priorities was the connectivity for the stadium.
[Peggy Renders] So the AFL needed a network that could provide connectivity for 60,000 fans while they are watching an AFL match or at a concert. And also the connectivity to really support future digital experiences.
[Bec Haagsma] Ensuring that the fans, whether they were coming to a footy game or a concert or any one of the other events that we run here, had an amazing experience and that that was really connected was just such a key criteria. So we started working with Telstra on that really early on in the piece.
[Peggy Renders] Collaborating with the AFL, with Cisco our strategic alliance partner and with Telstra we built an Australia-first on-field mobile antenna system with eight zones on field and 14 zones in the stands. So this provides high speed connectivity from the gates to the underground car park to the arena.
[Bec Haagsma] This network is the bedrock for all sorts of innovative solutions. Everything from, a frictionless sort of sales experience as you buy your food and drink to the ticketing entry experience, to finding your seat, right through to things like, our Touch and Track and Optical Tracking.
[Peggy Renders] So we developed a new solution called Touch and Track, which allows blind and low vision fans to follow the game whilst the game unfolds. So this is part of an optical tracking solution where we leverage Telstra's low latency network to enable high speed cameras to capture real-time data of what's happening on the field.
[Bec Haagsma] For fans, that means a richer, more immersive experience and for the game, extra insight to improve player performance. The AFL has a big vision for Marvel Stadium and together with Telstra, we're moving beyond simply watching the game to experiencing it like never before.
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[text on screen] enterprise-sized solutions
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