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Purpose & values

The telecommunications industry is experiencing enormous growth; network traffic is growing faster than any other period of time and digital technology is changing our world.

Telstra is at the heart of this change—and we’re helping make it happen by connecting everything to everyone.

Our purpose

To create a brilliant connected future for everyone.

To create is our responsibility. The brilliant connected future won't happen on its own. It has to be delivered — and only Telstra can bring together all the parts to create it.

A brilliant connected future is our aspiration. It's what we need to build for every one of our customers. It's our responsibility to the nation and every market we work in.

For everyone is crucial. We serve everyone. Change doesn't happen if only a chosen few benefit. Transformation happens when enough people get the technologies that create social, economic and cultural change.

This all adds up to a single, guiding fact: it’s why we do what we do.

Our values

A purpose on its own is not enough. We also need values to express what we stand for and guide the way we do things. Our values are core to our business and we align everything we do with them.

Here at Telstra, we have five core values.

  1. Show we care
  2. Work better; together
  3. Trust each other to deliver
  4. Make the complex simple
  5. Find our courage

These are the values we stand for—the values by which we measure all of our actions.

And our values demand action. Being a values-led organisation means we must have the:

  • Willingness to take responsibility
  • Determination to never think, ‘I have no choice’
  • Humility
  • Desire to learn
  • Courage to challenge ourselves and others when values are not met

We know that we will not achieve our strategy unless we get our values right.

By putting those values into action, we will create a new kind of company — and create a brilliant connected future for everyone.