Our purpose and the Big Three

Our purpose is to build a connected future so everyone can thrive. How we show up every day for our customers and each other through our behaviours and habits is going to help us achieve our purpose.

Our purpose

We believe it's people who give purpose to our technology. So we're committed to staying close to our customers and providing them the best experience. And delivering the best tech. On the best network.

Because our purpose is to build a connected future so everyone can thrive.

The Big Three

To help guide how we show up for our customers and each other, and to help us achieve our ambitions, we launched our Big Three – behaviours and habits - in FY24.

These behaviours and habits will help shape the culture we need to deliver our purpose. 

Look Beyond

  • See the big picture
  • Strive for customers
  • Learn and adapt

Work as One

  • Listen first
  • Speak up
  • Align and commit

Make a Difference

  • Do what matters
  • Own it
  • Act with care

Our future

Our corporate strategy

Our T25 is a strategy for growth, with customer experience at the core of everything we do. 

Careers at Telstra

Whether it's rewarding career opportunities, an amazing work-life balance or being able to make a difference, discover why Telstra is a great place to work.

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