Purpose & values

The telecommunications industry is experiencing enormous growth; network traffic is growing faster than any other period of time and digital technology is changing our world.

Telstra is at the heart of this change—and we’re helping make it happen by connecting everything to everyone.

Our purpose

We believe it’s people who give purpose to our technology.

So we’re committed to staying close to our customers and providing them the best experience.  

And delivering the best tech.

On the best network.  

Because our purpose is to build a connected future so everyone can thrive.

Our values

A purpose on its own is not enough. We also need values to express what we stand for and guide the way we do things. Our values are core to our business and we align everything we do with them.

Here at Telstra, we have five core values.

  1. Show we care
  2. Work better; together
  3. Trust each other to deliver
  4. Make the complex simple
  5. Find our courage

These are the values we stand for—the values by which we measure all of our actions.

And our values demand action. Being a values-led organisation means we must have the:

  • Willingness to take responsibility
  • Determination to never think, ‘I have no choice’
  • Humility
  • Desire to learn
  • Courage to challenge ourselves and others when values are not met

We know that we will not achieve our strategy unless we get our values right.

Putting these values into action will help us to build a connected future so everyone can thrive.