Media Release, 21 October 2020

Telstra helps businesses unlock $90b digital potential 

21 October 2020: Australian businesses now have free access to a powerful new tool to help them digitise their business and succeed in today’s digital economy. 

The launch of the Telstra Digital Maturity tool at Vantage Remixed today coincides with new economic modelling revealing billions of dollars could be added to the Australian economy through accelerated digitisation of businesses. 

Telstra Enterprise Group Executive Michael Ebeid said the economic modelling by PwC, commissioned by Telstra, underscored the profound effect accelerating the digital economy could have on the nation, as well as the need for businesses to keep up with digital trends.

“Running a business in a post-COVID world is very different to how we did things pre-pandemic. How we work, shop and interact with our customers has fundamentally changed,” Mr Ebeid said. 

“PwC’s modelling found more businesses and organisations investing and using digital tools and capabilities could add up to $90 billion to the Australian economy and create up to 250,000 new jobs by 2025. 


“A strong Australian economy requires a thriving digital economy.


“The jobs created in a digital Australia aren’t just roles you need an engineering or IT degree for either. Accelerating the digital economy will create a ripple effect across industries, creating jobs in all sectors from customer service, logistics, design and professional services.


“While we saw a huge shift to online platforms and digital tools when the pandemic hit, we know there are many businesses out there struggling with the new tech-led environment we now live and work in. Many of these businesses now run the risk of being left behind as the economy rebuilds and consumer behaviour and expectations continue to change.”

Developed by Telstra Purple, the online tool asks users a series of simple questions to produce a customised Digital Maturity Score, which users can benchmark against other businesses in their industry. The tool also provides insights and advice on what a business’ next steps could be in its digital transformation journey.

“Knowing how your business stacks up, where you’re doing well and where and how you could improve is powerful knowledge when you are deciding how to respond to the pandemic. It could be as simple as adding an online ordering feature to your website, rolling-out video collaboration tools for your employees or implementing automation into your processes to maximise efficiency,” Mr Ebeid said.

“The Telstra Digital Maturity tool is about supporting and guiding Australian businesses to ensure they thrive in today’s digital world.”

“The opportunity sits clearly before us. Those organisations embracing digitisation stand the best chance of success. They will also pull the Australian economy up and be the job creators of tomorrow.


“We are proud to play our part to ensure Australian businesses have the best chance of not just bouncing back, but bouncing higher, in a stronger, future-proofed economy.”



Media contact: Steve Carey, General Manager Media

M: +61 413 988 640


Reference number: 115/2020