The Chief Customer Advocate is an independent advisor within Telstra serving three purposes:
Teresa Corbin was appointed Telstra's Chief Customer Advocate in December 2021. She joined Telstra after a long career as a consumer advocate, including being the CEO of the Australian Communications Customer Action Network (ACCAN) for over a decade.
Teresa joined Telstra because she wanted to bring customer advocacy into a company that was committed to implementing responsible business practices. After decades on the other side of companies like Telstra as a consumer representative, she wanted to see if she could make a difference from the inside.
The Chief Customer Advocate is a key part of Telstra achieving its purpose to build a connected future so everyone can thrive. By elevating the voice of the customer, particularly those in vulnerable circumstances, Telstra will be able to build products, services, systems and processes more fairly to ensure everyone can stay connected and thrive.
It's intended to highlight Telstra's annual progress in supporting customers in vulnerable circumstances.