6 benefits of blogging for small business

Learn about the benefits of blogging for small business. We unpack effective business blogging and share some useful blogging tips to help maximise impact.
· 13 December 2023 · 4 minute read

Blogging for small business

There are so many benefits of blogging. At its most basic, business blogging can help you build an online presence. However, the benefits of having a blog on your website can go far beyond this.

Below we explore 6 ways you can harness the power of business blogging. And use this effective marketing and eCommerce tool to help elevate your business.


1. Help share knowledge

A blog can help position you as an industry leader. It can be a great way to share information about a given topic.

By providing insights, advice, and relatable content, your blog can become a trusted resource. This can help highlight your knowledge and help profile you as an industry expert.

Furthermore, informed customers may feel more empowered to make a purchase decision. Your blog can serve as a valuable educational tool, that guides customers through the buying process.


2. Help foster a community

A blog can help you build an online community with likeminded individuals. And allow for open communication with your audience.

Business blogging can be a great way to cultivate an online space for interested readers. And help foster customer relationships. It can also be an effective way to share important and relatable information to a community in a timely manner.


3. Help rank higher on search engines

Blogging can be fantastic way to boost search engine optimisation, commonly referred to as SEO.

When a customer searches online, they typically type in certain words and phrases into a search engine. For example, Google or Bing. By choosing blogging topics that incorporate high performing keywords, you can help improve SEO ranking.

Blogging for small business is a great way to develop high-quality online content that can increase SEO traffic to your business website over time.

Learn more about the benefits of SEO for small business.


4. Help attract visitors and increase conversions

Blogs can be an avenue for attracting new visitors and keep them coming back for more. They can help you build trust and credibility with potential customers even if they’re not ready to buy straight away.

Business blogging can help keep you front of mind. Or may result in potential customers finding you. Because of this, blogs have the capability to improve conversion rate, and may help you increase sales.

Learn more about conversion rate optimisation (CRO)


5. Help share your business values and goals

A blog can empower you with a platform to delve into your business values and aspirations. This can help you build more meaningful connections with your readers.

By articulating your core values and long-term goals, you’re giving yourself the opportunity to tell your story. And invite your readers to get to know your brand on a deeper level. This can be incredibly empowering.

This level of transparency can help you to:

  • Humanise your business
  • Build authenticity
  • Build trust
  • Strengthen the customer relationship.

Fostering these important elements through your blog can help contribute to brand loyalty.

Learn more about how to improve customer experience and boost customer loyalty.


6. Help engage customers through other marketing platforms

One of the biggest benefits of having a blog on your website, is the way it can be used to attract and engage customers from other various marketing channels.

If you want a multi-channel content approach, consider the following blogging tips.


Use business blogging to attract customers through social media

Regularly sharing your blog on your social media pages can be an important part of your overarching social media strategy.

Sharing your blog content on an array of channels like Facebook, LinkedIn and Twitter can help drive traffic to your business website.

This also helps make sure you have regular, unique and engaging content on your social media platforms. And can help increase your overall engagement rate on these channels.


Use business blogging to attract customers through email marketing

Perhaps you want to send out a weekly or monthly newsletter to your database. Your blog can help provide you with high-quality content to feature in your email marketing campaigns.

Sending newsletters that contain links to relevant blogs can be a great way to share insights, tips and industry trends with your database. This can help give your business a competitive edge.


Use business blogging alongside video marketing

We’ve discussed some of the benefits of blogging for small business. But if you want to elevate your content strategy, consider how your blog interacts with your video marketing.

Using blogging and video marketing together can help you make a big impact. Pairing high-quality and search optimised written content with visual and interactive formats can help increase online engagement.

What’s more, is you can embed your business videos into your blog pages. This can help keep readers on your webpages for longer. And can help expand the way you’re able to deliver engaging content in different formats.

Learn more about video marketing for business and how to plan an effective digital content strategy.


Business blogging can serve as an important and central component of your overall marketing plan. It’s important to consider the benefits of having a blog on your website and how this could compliment your other marketing efforts. By publishing regular and engaging content, you can not only capture new customers, but nurture existing relationships.


Ready to begin? Learn how to start a blog for your small business.

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