5 ways to add social media links to your business website
What is social media integration?
Social media integration involves making your social media platforms accessible to your customers via your business website. Depending on the extent of your digital marketing strategy, it may also include redirecting social media followers to your eCommerce website.
So, in summary, social media integration involves:
- giving your website visitors easy access to social media links, and
- redirecting social media followers to your website.
Given that customers often visit a combination of online shopping sites while deciding on which products and services to buy, it makes sense to connect your website to your social media account. Doing so may assist your customers’ non-linear sales journeys.
Why add social media links to my website?
When you build a website that reflects your business, it can help you reach customers and sell online. Connecting your site to social media accounts can take your digital marketing strategy further, giving you the chance to further boost your online presence.
When you add social media links to your website, and vice versa, it can help you:
- improve performance of social media advertising campaigns
- increase website traffic
- sell online across multiple online shopping sites
- expand customer loyalty, and
- broaden your business reach.
How do I add social media links to my website strategically?
When it comes to connecting website visitors to your social media accounts, subtlety is key. We’ve all visited websites littered with links and pop-ups, and it doesn’t feel very inviting.
So, how do you encourage website visitors to click on social media links without being too pushy or obvious about it? Here are five methods you can try.
1. Add social media links to your website footer
An easy place to start is to add social media links to the footer of your website. These links are typically represented as icons—such as the Instagram camera or TikTok musical note—but can also be published as words. The website design elements that make up your site will determine how the links appear.
Adding social media links to a footer can usually be done in a few steps via your website builder. If you’re not sure how to edit your website, contact your web hosting provider.
2. Publish social media feeds on your website pages
Ever visited a website and seen a gallery of Instagram posts sitting at the bottom of the page? These are social media feeds—streams of content, such as text, images, and videos, that are displayed to a user on a social media platform. You can add feeds from the following social media platforms to your website:
You can also add social media posts to your pages, a particularly smart idea if you regularly use Instagram to promote your business or have a Facebook Marketplace shop.
This method can be incorporated into your digital marketing strategy by adding widgets to your website to connect your social media feed of choice. Check your website’s online help or use Google to find more information on website widgets compatible with your website.
3. Feature social media content in blog posts
If you publish blog posts, you can feature social media posts in the content you publish. Doing so lets your customers know that your active on social media while simultaneously enriching the experiences they have on your blog platform.
Ways to feature your social media posts in blog content include:
- Embedding YouTube videos
- Incorporating Instagram posts of relevance
- Embedding TikTok videos that have performed well.
If you’re yet to incorporate custom video content into your digital marketing strategy, you can also end each blog post social media links. This simply strategy helps drive traffic to your social media accounts.
4. Share social media testimonials
Modern consumers often show their brand loyalty by recommending businesses via their social media accounts. If your business is recommended in this way, take the opportunity to share the positive feedback you’ve received on social media via your website.
This demonstrates the popularity of your offerings, helping to improve your reputation as an online seller. This is a particularly powerful tactic if you run an eCommerce website.
Ways to feature social media testimonials on your business website include:
- Embedding YouTube customer testimonials on product pages.
- Sharing Instagram posts featuring your products, created by loyal followers.
- Linking to TikTok videos that show customers talking about your offerings.
- Publishing photographs followers have shared of your business on Facebook.
5. Embed a social media review widget
Review widgets help you to improve your brand reputation and to sell online. So, what’s a website review widget? Think of it like an add-on component that's designed specifically to display reviews from other sources.
With a social media review widget, you can show reviews from social platforms on your website. Depending on the type of widget you install, your website can automatically:
- Add Instagram product review posts from loyal followers.
- Show Twitter testimonials from satisfied customers.
- Publish Facebook and Google reviews.
Displaying reviews can help you present yourself as a popular online shopping site, which may improve performance of your selling platform.
Which social media platforms should I add to my business website?
The answer to this question will depend on the social media sites you’re currently using, or plan to use in future. The truth is that deciding on how to create a social media strategy will look different for every business.
If you’re looking for ideas, many eCommerce websites are often linked to the following social media platforms:
Macro digital marketing plans may also include leveraging the power of TikTok ads, or setting up an Instagram shop, to capitalise on the power of social commerce.
How to add social media integration to your digital marketing strategy
Factoring social media into your digital marketing strategy can help you sell online and connect with customers in more places. That being said, it’s not always easy knowing where to start.
Beyond adding social media links to your website, you can elevate your digital marketing strategy further by working with experts. To help save you time, consider exploring online marketing services to outsource the operational management side of social media.
Talking to digital experts may be just what you need to take your online seller status to the next level.
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