#LetsVaxx: our plan to reward customers

Restrictions have been part of our daily lives for far longer than I think any of us ever expected. It can be tough to feel that we’re not in control of the situation as individuals, but Australians have shown time and time again that we are capable of great things when we unite.
Andrew Penn · 02 September 2021 · 4 minute read

We need urgent action to get COVID under control, and that involves all of us coming together to get vaccinated. Doing this will make an incredible difference – it will help to protect each other, lessen the financial hardship on families, and reduce the toll on our wellbeing caused by the uncertainty and isolation from rolling lockdowns.

As a company, we can play a bigger role to encourage others to get the vaccine, and make that jab in the arm even more worthwhile.

To help out, we will be rewarding those who roll up their sleeves, and encouraging everyone to get vaccinated for the good of the nation.

Rewards for the vaccinated

If you have had your jab, we will also be giving your Telstra Plus points balance a shot in the arm.

From late September, fully vaccinated members of our Telstra Plus loyalty program will receive a bonus of 2,500 Telstra Plus points.

When claiming their points, fully jabbed members will also go into a 100 million point major prize draw, with 20 winners to receive five million Telstra Plus points each, as well as up to $3500 credit to help cover the cost of their eligible Telstra services for a year.

If you are not yet a member of Telstra Plus, you can join and access the 2,500 Telstra Plus point bonus before the end of January next year. Eligibility criteria apply.

For those who are already vaccinated, these offers are a thank you from us. For those who are yet to, we want to make that jab even more rewarding.

Keeping you going in lockdown

To help ease the burden and boredom of lockdowns, all our Telstra Plus members, regardless of their vaccination status, can soon claim a digital care package that includes a Telstra TV Box Office movie on us, discounts on a food delivery service and access to discounts in the Telstra Plus Rewards store.

This builds on the success we have had with our employee incentive program, with those who get fully vaccinated receiving the equivalent of $200 that can be redeemed through our employee rewards program. More than 5,500 people took up this offer in the first week alone.

Communicating loud and clear

We want every eligible Australian to remember to get vaccinated as soon as they can. That’s why, from today, when you look in the top corner of your iPhone where it used to say Telstra, it will now read Telstra #LetsVaxx. This message may take a little while to appear on your phone, but you can speed up the process by turning Airplane mode on and off.

And it’s not the first time we have changed our name during the pandemic. In March last year, we changed the network name to Telstra #StayHome. As the nation moved in and out of lockdown, and health guidance changed, we updated it to Telstra #StaySafe.

You are also going to see a new episode in our 5G Chief Investigator series, from our friend, Mark Humphries.

Mark’s sharp satire successfully busted conspiracy theories around 5G and now we are calling on him to help cut through the noise and debunk some of the COVID vaccination myths.

We know some of our customers may not choose to or be able to get vaccinated, but the results of our employee offer have shown there’s a groundswell of support and understanding that increasing the vaccination rate is our best way forward – and we feel it’s important to spread that message.

The endgame – creating a sense of hope

There’s no doubt that lockdowns have meant people are relying on our services more than ever before but we all know there’s nothing like coming together as a family to celebrate a birthday or catching up with friends in person.

To make sure we can do this, I believe all leaders can play a role by uniting behind an aligned approach to a pathway out. One that moves us beyond the problems preventing us from opening up, and instead focuses on the solutions.

We absolutely need a sense of hope right now and some light at the end of what has been a long, dark tunnel.


By Andrew Penn

Former Chief Executive Officer

Andy Penn became the CEO and Managing Director of Telstra, Australia’s largest telecommunications company, on 1 May 2015. At Telstra, Andy is leading an ambitious change program transforming the business to be positioned to compete in the radically changing technology world of the future with 5G at its core. Andy has had an extensive career spanning 40 years across 3 different industries - telecommunications, financial services and shipping. He joined Telstra in 2012 as Chief Financial Officer. In 2014 he took on the additional responsibilities as Group Executive International.

Prior to Telstra, Andy spent 23 years with the AXA Group, one of the world’s largest insurance and investment groups. His time at AXA included the roles of Chief Executive Officer 2006-2011 AXA Asia Pacific Holdings, Chief Financial Officer, Chief Executive Asia and Chief Executive Australia and New Zealand.  At AXA, Andy was instrumental in building one of the most successful Asian businesses by an Australian company that was sold to its parent in 2011 for more than A$10bn.

Other directorships & appointments: Member of the Council of Trustees of the National Gallery of Victoria; Board Director of the Groupe Speciale Mobile Association (GSMA); Chairman of the Australian Government’s Cyber Industry Advisory Panel, created to guide development of Australia’s 2020 Cyber Security Strategy; Patron, on behalf of Telstra, of the National Aboriginal and Torres Strait Islander Arts Awards (NATSIAA); Life Governor of Very Special Kids and an Ambassador for the Amy Gillett Foundation. He serves on the advisory boards of both The Big Issue Home for Homes and JDRF.

Recognition and qualifications: MBA (Kingston), AMP (Harvard), FCCA, HFAIPM. Andy has a national diploma in business studies (with distinction), is a Fellow of the Chartered Association of Certified Accountants, holds an MBA from Kingston University and is a graduate of Harvard’s Advanced Management Program. In 2008 Andy was recognised as Insurance Executive of the year in the Australian Banking and Finance Awards and in 2016 he was made an honorary fellow of the Australian Institute of Project Management. In 2018 Andy was named by the Financial Times among the top 10 male leaders globally HERoes list supporting women in business. In 2019 he was named by the Australian Financial Review as among the top 10 most powerful people in business.

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