Visibility Imports

Turn international freight data into decisions and reduce operational costs

Visibility Imports seamlessly combines real-time data from across your supply chain to bring you a single source of truth for tracking and reporting your ocean freight, regardless of your shipping line or freight forwarder.

Visibility Imports is already integrated with over 95% of shipping lines and freight forwarders, providing you with out of the box access to data from all these carriers and freight data aggregators into Australia.

This solution highlights the complexity in supply chains that causes unpredictability, delays, penalties, and poor customer service. Merging real time data across disparate systems and sources, cleansing, normalising and enriching to help provide a single source of truth for tracking and reporting with little input or data crunching on your side. On top of this, providing confidence that your data is hosted on Telstra’s secure & trusted platform in Australia.

Request a callback

Key features

Predictive tracking and ETAs​

Track & predict shipments, PO’s, products or SKUs to improve stock in transit forecasting

Custom search and notification engine​

Configure searches, create tags, get ​notifications for faster decision making

Data integration, security and quality

Cleansed, normalised and enriched data from multiple sources, hosted in a secure & trusted environment in Australia

Automation back into IT Systems​

API’s to automate accurate predictive ETA data into your systems or export cleansed data to drive business intelligence.

System and process agnostic​

Simple deployment complimenting existing IT systems and processes - minimising the effort and costs of integration.

Intuitive single source-of-truth​

Visibility of exceptions across late, on-time and early shipments within a single portal.


Predictive, live ETA on all your imported goods

Track shipments, PO's, containers, products or SKUs and forecast estimated time of arrivals to better manage your early or late freight by exception

Make higher quality decisions faster with timely, accurate freight data

All your data in one place enabling historical analysis and data driven decision making

Improve customer response times and superior customer experience

Predictive status updates at any point in the journey will provide higher assurance to your customers and will enable your business to proactively manage customers and their queries

Reduce operational costs

End-to-end freight visibility will enable your business to greater forecast and plan labour, storage and transport costs accordingly in addition to reducing the risk of late penalties and the costs involved

Data Driven Supply Chain Whitepaper 2020

Our research identified visibility and automation as key enablers for future supply chain management, with 50% of organisations planning to expand investment in real-time transport visibility solutions by 2023. Download our Data Driven Supply Chain Whitepaper and discover how IoT is opening a new world of opportunities through data-driven collaboration.

Download whitepaper

Awards and Recognition


IOT Breakthrough Award 2021

IoT Enterprise software company of the year


IoT Global Awards 2020

Research & development or new launch category


  • End-to-end visibility is critical. It’s not just the need for visibility of our own operations, but also our logistics partners so we can keep our end customers informed and continue to deliver on our service promises. Increased visibility can help address challenges not only in freight tracking, but also in managing customer expectations.

    Michael Hughes, Market Logistics & Planning Manager, MARS Petcare Australia

Why Telstra

Telstra is uniquely positioned as the ideal supply chain technology partner connecting the ecosystem.

A natural extension of our technology investments: 5G, IOT, Telematics and Data Hub.

Neutral and stable party in the supply chain with existing enterprise relationships.

Credibility in building and operating multi-tenanted secure platforms.

Getting started

Partner with us on your digitisation journey with a 90 day proof-of-value trial; with frictionless and minimal effort from your business to help get you up and running within 2-4 weeks with just 4 steps:​

  1. Data sample extract from your: IT system, Freight Forwarder report and list of your shipping lines​
  2. Data feasibility assessment: data mapping of systems and shipping lines​
  3. Activate data feeds
  4. Data cleansing, normalising and visualisation of the data in preparation for user onboarding

Request a callback

Register here and one of our solutions experts will get back to you.