Sensis to extend Yellow Pages Network with TrueLocal acquisition

Sensis has entered into an agreement to acquire News Limited owned online directory business TrueLocal. The agreement is subject to ACCC approval.

Sensis Managing Director, John Allan, said the acquisition would add value to customers of Sensis’ Yellow Pages network.

“TrueLocal has built a strong reputation in connecting consumers with businesses across the country, through its high quality local business listings.

“TrueLocal also has an extensive library of ratings and reviews which enables consumers to make more informed decisions when they search for a local business.

“Consumers’ reliance on this type of content underlines why it’s important to make it accessible – which drives more traffic to the Yellow Pages network and generates better leads for our customers.”

News Limited’s chief financial officer Stephen Rue said:

“TrueLocal is a terrific business. But the reality is it is no longer a priority for us as we have recently made substantial investments in Foxtel and Fox Sports and Business Spectator and Eureka Report.

“So, while we are sorry to see TrueLocal go, we recognise that Sensis is now the best home for it. John Allan knows the business better than anyone and we wish him and everyone at TrueLocal all the very best.”

If the ACCC approves the acquisition, TrueLocal will continue to operate in its current form whereby users can access local search information, reviews and other services.

TrueLocal general manager Simon Carson and his management team will continue to lead the business.