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Retail

Real-time sales strategy

Digital signage uses M2M solutions to help retailers respond to an opportunity and change their sales strategy in real time.

On a sunny day in summer, an unexpected change in the weather results in rain. A flexible digital signage solution allows a supermarket chain to immediately change umbrella prices across multiple stores – and offer a well-timed special everywhere at once. Because they can also measure the impact on sales in real time, they can use the data to optimise future offers.