2015 Event Monday 26th October, 2015

“No going back now” -
The intersection of people, business and digitisation

Every aspect of our lives and work is changing forever with the ubiquity of digital technologies. Not only are traditional activities moving onto digital platforms, entirely new services are made possible in the digital economy.

And the pace is only going to get fiercer.

Organisations can no longer rely on their incumbency, collaboration platforms are changing the definition of ‘employment’ and conversations with friends and families are more likely to happen on a messaging platform than the lounge room or café.

At the 2015 Australian Digital Summit - Sydney, October 26, 2015 - over 1,000 business leaders and digital practitioners heard from some of brightest minds in digital and technology, we're pleased to make available to you full session videos.

We look forward to sharing with you details of the 2016 event.

2015 Australian Digital Summit - Full Session Videos


Andrew Penn

Chief Executive Officer - Telstra

Leading a world class technology company that empowers people to connect.


Senator The Hon. Mitch Fifield

Minister for Communications, Minister for Arts, Minister Assisting the Prime Minister for Digital Government.


Kathryn Parsons

Founder and CEO - Decoded

Making technology education amazing and empowering anyone with an understanding of the languages behind the screen.


Robert Scoble

Futurist and Tech Evangelist

Frictionless: The latest innovations from around the world.


Q&A with Kathryn Parsons & Robert Scoble

Hosted by Monty Hamilton, Director - Telstra Digital


Annie Parker, co-founder of muru-D, Australian Digital Scholarship winners Holly Cardew, pixc founder and Cate Hull, CEO and co-founder of FreightExchange

Investing in great teams with innovative technology and global ambitions.


Rob Tarkoff

President and CEO, Lithium

Total Community - Innovative ways to delight customers, deliver real-time service, and win loyalty for the long haul.


David Rohrsheim

Uber GM, Aust & NZ

The Uber Story in Australia & New Zealand.


Q&A with Rob Tarkoff & David Rohrsheim

Hosted by Brian Solis


Brian Solis

Best Selling Author & Digital Analyst

X: The Experience When Business Meets Design.


Dr Larry Marshall

CSIRO Chief Executive

Australia's Innovation Catalyst - The role of the CSIRO in a digital society.


Q&A with Brian Solis & Dr Larry Marshall

Hosted by Gerd Schenkel, Executive Director - Telstra Digital


Australian Digital Scholarship

Pitches & Voting - Hosted by Annie Parker & Claudia Grinzi


Shel Israel


Lethal Generosity - Contextual Technology & The Competitive Edge.


Karen Stocks

Managing Director - Twitter Australia

Twitter – At the intersection of people, business and digitisation.


2015 Australian Digital Summit Conclusion & Closing Remarks

Hosted by Gerd Schenkel, Executive Director - Telstra Digital

Keynote Line-up 2015 confirmed speakers

2015 Australian Digital Summit Keynote Speakers

We’re delighted to welcome the following Australian and International speakers to the 2015 Australian Digital Summit.


Senator the Hon Mitch Fifield


Minister for Communications; Minister for the Arts; Minister Assisting the Prime Minister for Digital Government; Manager of Government Business in the Senate; Liberal Senator for Victoria

Senator the Hon Mitch Fifield was sworn in as Senator for Victoria in the Australian Parliament on 1 April 2004 and re-elected at the 2007 and 2013 elections.

Senator Fifield was previously the Assistant Minister for Social Services, with responsibility for disabilities and ageing.

Mitch was appointed as the Minister for Communications, Minister for the Arts and Minister Assisting the Prime Minister for Digital Government on 21 September 2015.

Mitch also serves as a member of the Prime Minister's Leadership Group and the Senate leadership team, as Manager of Government Business in the Senate.

Before entering Parliament, Mitch worked as a senior political adviser to the former Federal Treasurer, Peter Costello, and held senior advisory positions in the Victorian Kennett and New South Wales Greiner governments. Mitch has served as a reservist in the Australian Army Psychology Corps and studied politics at Sydney University.

Mitch was an Ambassador for the not-for-profit school music organisation The Song Room and was an Advisory Board Member for the Yachad Accelerated Learning Project for indigenous students. Mitch was a founding director and is the current chair of the Sir Paul Hasluck Foundation.


Andrew Penn


Chief Executive Officer - Telstra

Andrew Penn became Chief Executive Officer on 1 May, 2015 after serving as Telstra's Chief Financial Officer and Group Executive International.

Andrew is an experienced senior executive with a career spanning more than 30 years.  Prior to joining Telstra, Andrew was with AXA Asia Pacific for 20 years where he held a number of positions including Group Chief Executive (2006-2011), Chief Executive Officer for Australia and New Zealand, Group Chief Financial Officer, Chief Executive for Asia and spent time based in Australia, Hong Kong, Thailand and Indonesia.  Under Andrew’s leadership AXA built a successful Asian platform, which was sold to its parent company in 2011 for $10.4bn.

In addition to his business activities, Andrew has contributed widely to not-for-profit and community organisations. He is Life Governor and Foundation Board member of Very Special Kids.  He is also a member of the Juvenile Diabetes Research Foundation Advisory Council, The Big Issue Advisory Group, and an Amy Gillet Foundation Ambassador.

He is a passionate about the visual arts and supports Telstra’s programmes with the National Gallery of Victoria, Museum of Contemporary Art and the National Aboriginal and Torres Strait Islanders Art Award.


Brian Solis


Principal Analyst - Altimeter Group

A veteran of the Australian Digital Summit, we are pleased to confirm Brian will return in 2015 for his fourth event.

Brian Solis is a digital analyst, business strategist, and futurist who creates new media strategies and frameworks that build bridges between companies and customers, and with employees and key stakeholders.

As a Principal Analyst at Altimeter Group, he specializes in change management that empowers business leaders to introduce new media resources, systems and processes, as well as to deliver the infrastructure that enables organizations to “embrace and excel” in today’s era of the connected customer.


Annie Parker


Co-Founder - muru-D

Annie is the Co-founder of muru-D; a startup acceleration programme in Australia & Singapore funded by Telstra. muru-D invests in up to 10 startups every 6 months, we give them amazing advice to help scale their idea & also leveraging the experience & extraordinary networks that Telstra can bring. 

In addition to muru-D, Annie is a Director of Code Club Australia - a network of coding clubs in Australia for children aged 9–11 and a Member of the International Reference Group for InnovationXchange - an initiative chaired by the Hon. Julie Bishop MP to catalyse and support innovation across the Australian aid program.


Rob Tarkoff


President and CEO, Lithium

Rob is responsible for the strategic direction and corporate vision at Lithium, an enterprise software company whose Total Community platform helps brands build trusted relationships with their customers, helping people get answers and share their experiences.
Rob joined Lithium in 2011 from Adobe Systems, where he served as Senior Vice President and General Manager of the Digital Enterprise Solutions business unit that had annual revenue in excess of $1 billion. At Adobe, Rob pioneered Adobe's Customer Experience Management strategy, and was responsible for the core Acrobat, Adobe Connect Web conferencing, Adobe Digital Enterprise Platform, and customer experience management offerings.

He oversaw the Web content management and digital asset management solutions gained through Adobe’s acquisition of Day Software, and he also led Adobe's worldwide enterprise solution partnerships, including system integration partners and strategic ISVs.

Before Adobe, Rob held several executive positions at EMC Corporation, Documentum, Inc. and Commerce One. Earlier in his career, he was an Associate Attorney at the law firm of Wilson Sonsini Goodrich & Rosati.
Rob holds a Juris Doctorate from Harvard Law School and a bachelor's degree from Amherst College. Additionally, Rob serves on Advent Software's board of directors and is a member of the board of advisors for the Lawrence Hall of Science, the largest public science center in the U.S. He has previously served on the board of directors for Borland Software Corporation and Onyx Software.


Kathryn Parsons


Co- Founder & CEO, Decoded

Kathryn co-founded Decoded in January 2011, teaching people Code in a Day and
pioneering a global zeitgeist around code education.

Decoded is driven by a mission to empower anyone and everyone with an understanding of
the technologies behind the screen.

Their face-to-face and online learning experiences span code, data, cyber security, the
internet of things.

Grown entirely through word-of-mouth they have since taught tens of thousands of
professionals across every industry and sector in over 40 different cities worldwide.
Attendees have ranged from boards of multinationals to graduates, governments,
start-ups, schools and executive leadership teams.

Champions for the campaign to put code on the national curriculum (successfully
introduced to the UK in September 2014), their free Learn to Code education materials
have reached millions in the UK and Ireland thanks to national media support from the likes
of News UK and BBC.

With offices in London and New York, Decoded will be launching their third office in Sydney
in January 2016 attracted by Australia’s passion for technology, innovation and learning.
Kathryn is championing the agenda of women and technology, specifically encouraging
professional women to be code-literate so as not to be excluded from what she believes is
the hybrid skill set of the future.

Described as a "woman on a major mission to teach the world to code" and a “star
networker” she has been recognised as one of the top Fifty Women in Technology in

Kathryn studied Latin and Ancient Greek at Cambridge University. A a self-confessed
language lover she also dabbled in Japanese, Mandarin, Italian and French to name a few.
For her code was just another language, one used by billions.

Kathryn is a regular speaker at events including Google EMEA Women’s Summit, Bloomberg
Growth Summit, Institute of Directors Annual Summit, Financial Times Innovate, House of
Lords, British Chamber of Commerce Annual Summit and the upcoming Economist Digital
Transformation Summit, and Facebook EMEA Women’s Summit.

Kathryn was named The Telegraph’s Top Ten Briton’s of 2014, Grazia Magazine’s Top 10 Brit
Power List 2015, Sunday Times Top 30 Female Power List 2014, winner of the Veuve
Clicquot New Generation Award and The Times Top 25 Women in Tech.


Robert Scoble


Rackspace's Futurist and Tech Evangelist

One of the world's leading bloggers and tech evangelists, Robert 'Scobleizer' Scoble is back for the 2015 Australian Digital Summit.

The digital revolution has unleashed a historic wave of change that is reshaping consumer expectations and businesses must change to serve in new ways.

Scoble travels the world looking for what's happening on the bleeding edge of technology. He's interviewed thousands of executives and technology innovators and reports what he learns on YouTube, many social media sites where he's followed by millions of people and also authored books on change.

Robert will share with us his insights of what's happening in the valley right now and the hottest trends emerging in the world of digital and technology.

Scoble's unique and entertaining style is not to be missed.


Karsten Wildberger


Group Executive - Telstra Retail

Karsten became Group Executive Telstra Retail on 9 October 2015 after serving as Group Managing Director of Telstra Consumer, and Group Managing Director of Telstra Products.

An experienced telecommunications executive with a career spanning more than 18 years, Karsten has a passion for leadership, customers and digital innovation.

As a former partner and managing director of The Boston Consulting Group, Karsten advised globally in the telecommunications, technology, industrial goods and utility industries.

At Deutsche Telekom, he held Executive Vice President roles in Finance, Sales and Marketing in the UK and Germany. He also held senior leadership positions with Vodafone Group, including Chief Financial Officer and interim CEO in Romania. He is currently a Director of the Telstra Foundation and Telstra Ventures.

Karsten holds a PhD with distinction in Theoretical and Computational Physics from the University of Aachen and an MBA with distinction from INSEAD.


Karen Stocks


Managing Director, Twitter Australia

Karen is Twitter Australia’s first Managing Director, responsible for local operations including its advertising business and operations. Having been in the local market for almost two years, Twitter Australia has experienced strong growth under Karen’s leadership. Australia is part of the fastest growing region in the world for Twitter, which has more than three-quarters of its users outside the United States.

Karen was the 2014 Patron for Go Girl, an initiative to encourage more young women to consider study business/IT or IT at a tertiary level, and to appreciate the opportunities a career in IT can bring. She is also an Ambassador for the World Netball Cup which will take place in Australia in 2015.

Karen was recently named one of the Most Influential Women in Australian Media by B&T magazine. Prior to joining Twitter, Karen had a distinguished six year career at Google. In her most recent role she was the Managing Director, Mobile and Social Solutions, responsible for sales strategy and commercialisation for Google’s Mobile and Social Advertising products across Asia Pacific.

Before joining Google, Karen worked at Vodafone for 12 years, most recently as General Manager for Service Strategy. Karen holds bachelor’s in Financial Administration, an MBA and is a member of CPA Australia with a passion of bringing new technologies to enhance the customer experience. Karen loves competitive Netball and Formula1. When she's not online, she's walking on the beach or playing taxi to her family.


Shel Israel


Best Selling Author

Shel Israel writes and speaks about technology’s impact on business and life. He has been a keynote speaker on all continents not covered by ice.

Two previous works, Naked Conversations and Age of Context, were written with Robert Scoble, and are critically acclaimed best sellers.

Lethal Generosity is a sequel to Age of Context. While the former book focused primarily on the technology, this new work examines how that technology impacts retail and other public-facing enterprises.

Israel has previously contributed to numerous publications including Forbes, FastCompany, BusinessWeek, and Business Insider,

Israel began his long career as a newspaper reporter in the 1960s. Hating the associated vow of poverty, he spent 20 years as a Silicon Valley PR executive.

In 2001, he sold SIPR, the agency he started and ran to his employees. He became a recovering publicist.

He now writes and speaks full time.


Dr Larry Marshall


Chief Executive - CSIRO

Dr Larry Marshall is Chief Executive of CSIRO, Australia’s national research agency and one of the leading mission-directed, multi-disciplinary applied research organisations in the world. CSIRO aims to deliver profound impact for industry, the community and for a sustainable future from its science and is well known for developing the wireless LAN now in over 4 billion devices world-wide.  

Dr Marshall was born in Sydney and he received his initial and post-graduate education at Macquarie University. He was a cadet scientist at the Defence Science and Technology Organisation and began his career as an engineer with a PhD in Physics.  Larry is a scientist, a technology innovator and business leader with a wealth of experience in developing and applying science. 


Holly Cardew


Founder & CEO, Pixc

Holly is the founder and CEO of Pixc, an innovative proposition that helps eCommerce store owners turn standard product images into awesome ones by touching them up and removing the background. Pixc aims to provide quick, easy and efficient help for store owners to have retail-ready photos in 24 hours - enabling business owner's to focus on running their business. 

Holly Cardew, was awarded the inaugural Australian Digital Scholarship in 2013, Pixc was selected as one of nine startups to join Telstra's accelerator program, muru-D (February - August 2014) and part of 500 Startups (Batch 13). Holly has a background in eCommerce, online marketing, outsourcing and graphic design. She has worked with businesses in Australia and internationally to build their online presence through online marketing.


Cate Hull


Co-Founder and CEO FreightExchange

Cate is the Co-Founder and CEO of FreightExchange. FreightExchange is a platform where long-haul freight carriers (trucking companies, railways and airlines) can sell their excess capacity to businesses that need to ship goods (logistics companies, manufacturers). At the core of FreightExchange is savings businesses time when managing their freight and up to 25% on their long-haul freight costs.

Cate has more than 15 years experience delivering strategic IT and data driven projects for multinational and blue chip companies, and is renowned across industry for driving measurable change through creative and innovative solutions. Cate is committed to applying her expertise to ensure the communal success of FreightExchange.


David Rohrsheim


General Manager for Aust & NZ, Uber

David Rohrsheim is Uber's General Manager for Australia and New Zealand. David was living in San Francisco in 2012 when he met the Uber founders and agreed that Australian cities needed a better way to get around. After initially launching Sydney as Uber's third international city, David has since helped Uber expand to nine cities across Australia & New Zealand, creating thousands of new jobs for responsible car owners along the way. 

David previously worked at DFJ, a top tier venture capital fund in Silicon Valley, famous for investments in Skype, Hotmail, Tesla, SpaceX and Box. He holds a B.Eng from his hometown Adelaide University, and an MBA from Stanford University.

Digital Scholarship Rewarding Australian Start-ups

Australian Digital Scholarship

At the heart of the Australian Digital Summit is advocating Australia's role in the digital economy.

We founded the Australian Digital Scholarship in 2013 to provide a unique 'money can't buy' experience for one Australian start-up business.

2015 Summit delegates will experience three live pitches from the finalists and the scholarship will be awarded to the start-up pitch with the most votes received by SMS.

Holly Cardew, was awarded the inaugural Australian Digital Scholarship. Holly founded Pixc – an ‘on-demand’ product image editing for eCommerce stores, Holly said "Winning the Telstra Digital Scholarship in 2013 was amazing for a new start-up like Pixc. In March we travelled to the US with Telstra's digital team. To be able to attend the best tech event, SXSW, in Austin really allowed us to see what was happening on a global scale.  We met and heard from some of the greatest entrepreneurs from all over the world."

The Australian Digital Scholarship is valued at over $10,000 and includes:

  • Attendance at SXSW Interactive for two representatives, March 11-15 in Austin, Texas
  • Exclusive mentoring sessions in Austin, San Francisco and Silicon Valley
  • Flights, accommodation and transfer to/in the USA
  • AU $2,000 spending money

Scholarship pitches are shortlisted from muru-D applicants.

To learn more about muru-D including the application process visit muru-d.com


Holly Cardew


Founder & CEO, Pixc

Summit History Relive previous years

The 2014 Australian Digital Summit

Becoming a Digital First Organisation

David Thodey

An address from Telstra CEO David Thodey followed by a question and answer session with Brian Solis from Altimeter.


Digital Transformation and the Race Against Digital Darwinism

Brian Solis

An address by Brian Solis from Altimeter.


Why Money as You Know it Will Disappear

Jeff Clementz

An address by Jeff Clementz from PayPal.


A Bold Ambition to Become the Trust Mark in a Digital World

Joe Fernandez

An address by Joe Fernandez from Klout.


The Rise and Rise of Everyone's Favourite Note Taking App

Troy Malone

An address by Troy Malone from Evernote


Future Retailing - What Does the Future Hold?

Panel discussion

Keynote by Carl Hartmann from Temando followed by panel discussion with Dean Flynn from IE Agency, Ian McCall from Nuon and Karsten Wildberger from Telstra.


Corporate and Start-ups, Partners or Competitors

Open Forum

Discussion with Brian Solis from Altimeter, Gerd Schenkel from Telstra, Troy Malone from Evernote, Jeff Clementz from PayPay, Karen Stocks from Twitter and Joe Fernandez from Klout.


Live... Always
How Twitter is Connecting you in the Moment

Karen Stocks

An address from Twitters Karen Stocks on cross continents, devices, stadiums, stages and politics.


Australian Digital Scholarship Finalists

Telstra and muru-D

Australian Digital Scholarship Finalists Pitch and Delegate Voting Telstra and muru-D.


The 2013 Australian Digital Summit

What’s the Future of Business

An address from Telstra CEO David Thodey followed by a question and answer session with Brian Solis from Altimeter.

Brian Solis, the inaugural Australian Digital Summit keynote speaker, was back in Melbourne to share insights from his latest book ‘What’s the Future of Business’. Solis, a principal with Altimeter Group, believes that the future of brands depends on creating meaningful experiences.

Solis introduced the concept of Digital Darwinism - a time when technology and society are evolving faster than the ability of many organizations to adapt.


Age of Context

Globally renowned tech blogger and start-up evangelist Robert Scoble, and Forbes eCommerce go-to-man Shel Israel shared insights from their latest book ‘The Age of Context’. The book focuses on five converging forces that promise to change virtually every aspect of our lives.

These five forces include social media, mobile, data, sensors and location-based technology.


That Digital Stuff

Tapan Bhat, Chief Product Officer with leading digital community platform provider Lithium Technologies shared examples where brands who are embracing conversations with their customers in a digital economy, are fundamentally increasing the value of the relationship through advocacy.

Lithium is the provider of the platform driving Telstra’s CrowdSupport® Community – a place where Australians connect with each other and the Telstra.