Media Release, 05 July 2012

Telstra will become one of the first corporate companies in Australia to formally recognise the Traditional Owners of land and country, by installing signs of acknowledgment in every branded Telstra Store and Business Centre across Australia.

Telstra’s Chief Customer Officer, Gordon Ballantyne, will unveil the first of these acknowledgement signs at the newly opened Edward Street Telstra Store in Brisbane today.

Mr Ballantyne said Telstra has a long and proud commitment to Indigenous Australia, and acknowledging the Traditional Owners of where our Telstra branded stores are located is an important part of supporting reconciliation.  

“We’re proud to introduce this official acknowledgement into our stores as a small but genuine sign of our commitment to recognition and reconciliation,” Mr Ballantyne said.

“Telstra’s wide-reaching national presence means we are well placed to provide opportunities for Indigenous Australians and we firmly believe that by promoting diversity and inclusion, we enhance the communities we live and work in.

“Through Telstra’s Reconciliation Action Plan, we’re focused on providing access to communications, employment opportunities, and support for education, the arts, and culture to help secure a brighter future for Indigenous Australians.”

The acknowledgement sign will be placed on the door of each of Telstra’s approximately 350 branded stores and 90 business centres across Australia and will display Telstra’s Acknowledgement Statement, as well as the artwork created by Riki Salam, Creative Director of Indigenous design agency, Gilimbaa.

The artwork was originally created for Telstra’s first Reconciliation Action Plan in 2010.

Mr Salam said Gilimbaa were proud to be a part of this initiative and impressed by Telstra’s commitment to Indigenous Australians.

"This is a really exciting project, as Telstra is a national corporate organisation and it is acknowledging, in every one of its stores, the important place of Indigenous culture within Australian society,” Mr Salam said.

“By Telstra using their Reconciliation Action Plan artwork as an Acknowledgment of Country it brings a greater presence and understanding of Indigenous culture to our everyday lives, which is where it belongs.”