Telstra launches network intelligence giving business the complete picture

Media Release, 10 May 2012

Businesses and large organisations will now have comprehensive visibility of applications using their data networks with the launch of Australia’s first in-network intelligent reporting service.

The Telstra Application Assured Networking™ service will provide organisations with a clear view and more control over the increasing number of financial, relationship management, IP telephony, video conferencing and other business applications on their network.

The new service will initially allow an organisation to produce reports on how networks are being used by applications which can be viewed via an easy-to-use secure online portal on the Telstra Business and Enterprise website. Coupled with this is a consultancy service desk to provide expert advice with regards to application and network performance.

Building products organisation Peer Industries is the first Telstra customer to use the Application Assured Networking™ service.

"Application Assured Networking allows full visibility of apps across the network enabling IT to form better strategic decisions," Adam Brown, IT Manager, Peer Industries, said.

"One of Application Assured Networking's true strengths lies in taking meaningful, complex data and presenting it in a way that can easily be explained to non IT personnel."

Philip Jones, Telstra Executive Director, Data, IP and Network Applications and Services said the new service gives control back to IT executives.

“The launch of Application Assured Networking is a first for Australia and represents the leadership of Telstra in this area through our ongoing investment in our networks such as the intelligence built into our core IP network,” Mr Jones said

“As global business IP traffic is predicted to grow three-fold1, more and more organisations are looking to ensure business-critical applications can perform at their peak while not compromising their network.

“The new Application Assured Networking service provides our customers with detailed application performance reporting and gives IT executives the knowledge they require to manage the delivery of traffic across their network, particularly as applications move to the cloud.

“With Application Assured Networking built into our network, we can offer a feature-rich application service based on an OPEX model.

“In essence, Application Assured Networking enables an organisation to get more performance and value from their network which in turn helps with business productivity,” Mr Jones said.

A planned future release of Application Assured Networking™ will enable customers to control the bandwidth for specific applications in real time.

Application Assured Networking™ is part of Telstra’s strategy to grow its network applications and services business. The new service is available on the Telstra Next IP™ network.


1 Cisco, 1 June 2011, Cisco Visual Networking Index,