Telstra joins with Ginger & Smart to present show at Mercedes Benz Fashion Week Australia 2012

Media Release, 30 April 2012

Telstra is proud to announce it has joined forces with iconic Australian designers Ginger & Smart to present their 2012 Collection show at Mercedes Benz Fashion Week Australia.

Celebrating their 10th anniversary, the latest Ginger & Smart collection is inspired by the futuristic elements of nature.

“We loved the balance and contrast of raw nature within a future landscape of graphic architectural lines: water that looks like liquid metal; the neon colours of natural gases; the wild colours and shapes of cellular biology and the graphic lines of ferns and blue-bird feathers”, said Genevieve Smart.

Alexandra Smart said, “We are looking forward to bringing the collection and its inspiration to life at MBFWA, in this our 10th year.”

To mark the partnership, Telstra is giving away a limited edition Ginger & Smart clutch (valued at $215)  to the first 250 customers who purchase the Samsung Galaxy S II 4G on any Post-Paid Freedom Connect® plan over 24 months, online at

Telstra Corporate Marketing Director, Inese Kingsmill, said Telstra was excited to partner with such a distinctive Australian brand.

“We are proud that the Ginger & Smart 2012 MBFWA show will be presented by Telstra. It’s an exciting fusion of fashion and technology, and we are delighted to be able to bring this directly to our customers.”

As a part of the partnership, Telstra will have bloggers at the show, sharing first-hand insights with its customers after the event.

For more information visit: