Telstra hits play on MOG music revolution

Media Release, 22 June 2013

Australians can now access 16 million music tracks, discover new music with ease, access a massive catalogue of Australian music and never listen to an ad, with the launch today of MOG fromTelstra.

The new partnership between the award-winning MOG, and Australia’s leading telecommunications and digital content provider, Telstra, will deliver the highest quality streaming music service available in Australia (320kbps), via compatible PC’s, digital music players, Apple and Android smartphones, tablets and wireless HiFi systems.

MOG is available to all Australians, starting with a two-week free trial and regardless of their ISP or phone provider, with Telstra customers receiving the extra benefit of no data charges and the unmatched coverage of the Next G network.

At $6.99 per month for the PC-based service, or $11.99 per month for mobile devices, MOGdelivers 24/7 ad-free music listening.

ARIA Award winner, Clare Bowditch, sees music subscription as an important part of the future landscape for Australian music lovers.
 
“The way we listen to music has changed enormously over the course of my life. From single CD’s on the CD Walkman - remember how frustrating it was trying to actually walk with them? - to online music subscription services like MOG. I am always on the hunt not only for new artists but also for hard-to-come-by rarities. MOG lets me do both of those things really easily, right from my smart phone" Clare said.

“One feature of MOG that I am especially enjoying is MOG Radio. It allows me to look up an old time artist like Lil Armstrong, whose music I’ve struggled to find elsewhere, and then, get suggestions about similar artists that other listeners have discovered, based on their own musical tastes.
 
“So a Lil Armstrong fan may lead me to Lanie Lane, C.W. Stoneking or some other brilliant music-makers who you would not necessarily have heard if you were just listening to commercial radio. It’s a really simple, rather ingenious way to discover new music, and to give old songs a new life,” she said.

Clare also said she will be watching the growth of subscription music services with interest as an artist.
 
“There are still many questions to be answered and much to learn about the way online music subscription will affect and change how we listen to and appreciate music. At this stage, the early signs for music-makers themselves look generally positive because music subscription offers an attractive alternative to music-piracy and a new way of exposure for artists.

“What we know without doubt from a music-lovers point of view is that we live in extremely fortunate times indeed,” she said.

Telstra Director of Digital Media and Content, Adam Good, said music subscription was all about convenience, range of choice and value for money.

“More Australians are accessing music digitally than ever before, and Telstra’s research indicates the number one way Australians are listening to music is via their MP3 player or smartphone.

“Downloading MOGto connected devices allows customers to listen to 16 million tracks and means music fans can access the song they want to listen to on the device they use the most.

“Telstra’s research also found that 50 percent of Australians haven’t bought a CD from a record store in the last year with 75 percent of people saying it’s due to the cost of CDs or sighting constantly changing music taste as the reason.

“Telstra’s network superiority makes a music streaming service like MOG is a game-changer. Now, for as little as $6.99 per month, customers have access to all the music they want, whether it’s Mozart one day and Madonna the next,” Mr. Good said.

MOG features:

  • Customers can get the MOGapp at www.mog.com on their computer, compatible smartphone or tablet and access 16 million tracks, encoded to stream at 320kbps. The service also is compatible with Sonos wireless HiFi systems
  • Customers can add songs to their mobile device and hear them even when offline
  • Customers can access MOG Radio, search for an artist and listen to their tracks or a full mix of similar music
  • Customers can discover new music with personalised recommendations based on their listening habits and their ‘likes’ on Facebook

Pricing:

Basic Service - For $6.99 per month customers can get MOG on their PC and access 16 million tracks and discover new music with MOG Radio, ad-free.

Premium Service – For $11.99 per month customers can get MOG on their PC, compatible smartphone or tablet, access 16 million tracks and discover new music with MOG Radio, all without listening to ads.

To receive a 14 day free trial of MOG go to: www.mog.com  

Clare Bowditch will release her fifth album, The Winter I Chose Happiness, in September 2012.

ABOUT MOG, Inc.
MOG Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG's all-you-can-eat, on-demand listening service provides access to a vast library of over 15 million songs through its mobile apps on iPhone, iPad, iTouch and Android, online, on compatible streaming entertainment devices, Internet connected TVs and Blu-ray players and in the car. MOG Inc. is also the provider of The MOG Music Network (MMN), a premier destination for music content online and largest music focused advertising network consisting of over 1000 music sites, reaching more than 60 million people each month (comScore 2012).

Headquartered in Berkeley, California, MOG Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer, Rick Rubin, named by Time Magazine as one of the "100 Most Influential People in the world," is a member of MOG’s Board of Directors.