Media Release, 19 April 2012

From Monday, Telstra customers will be able to earn flybuys points when they purchase selected Telstra Pre-Paid products, thanks to an alliance announced today with the new flybuys program.

Telstra Chief Marketing Officer Mark Buckman, said Telstra was excited to partner with flybuys following a significant investment by Coles to reinvigorate the program and offer its members more choice and better value.

“This partnership will give our loyal Pre-Paid customers even greater value and reward them for choosing Telstra as their mobile provider,” he said.

“Telstra Pre-Paid customers will earn points for every dollar they spend at Coles, Target, Kmart and Coles Express, which can be redeemed for a huge range of rewards from shopping to travel and accommodation.

“As part of the program, customers can purchase a new Android Smartphone and earn 1000 bonus points all for under $50,” Mr Buckman said.

Telstra Pre-Paid customers will be rewarded with nine points for every $1 spent when they recharge their Pre-Paid service at Coles Supermarkets, BI-LO, Target, Kmart and Coles Express outlets until 22 July 2012. From 23 July, customers will earn three points for every $1 spent.

“We are committed to providing our customers with rewards that are valuable to them. Whether you use your points to reduce your supermarket bill or put them towards flights for a family holiday, recharging with Telstra Pre-Paid will help customers enjoy a huge range of rewards faster,” Mr Buckman said.

Telstra Pre-Paid customers who are flybuys members can enjoy:

  • Telstra Pre-Paid Points: Until 22 July 2012, earn nine points for every $1 spent on your Telstra Pre-Paid Recharge at Coles Supermarkets, BI-LO, Target, Kmart and Coles Express. From 23 July 2012, customers will earn three points for every $1 spent.
  • Telstra Pre-Paid Bonus Points: Buy a $30 Telstra Pre-Paid recharge voucher at a Coles Supermarket checkout and pick up a free Telstra $2 SIM Starter Kit. Customers will also earn 1,000 flybuys bonus points upon activating the SIM card by 22 July 2012.
  • An exclusive mobile offer: Customers can purchase the LG Optimus Spirit Android smartphone for half price ($49.50), plus earn an extra 1,000 flybuys bonus points upon activating the included SIM card by 22 July 2012.

Coles Finance Director Tony Buffin said: “We’re delighted to welcome Telstra to the all-new flybuys program and we look forward to developing the relationship further for our customers. This is a great way for customers to be rewarded on another area of their everyday spend.”

Other partners joining the new flybuys include Webjet and AGL. Existing partners include NAB, Target, Kmart, Kmart Tyre & Auto Service, Coles Express, Liquorland, 1st Choice Liquor and Coles Insurance. With so many household names on board flybuys offers huge savings for Australian families on the things they already buy. And as new flybuys makes it easy to change points in to dollars off at the checkout customers can use their rewards to save even more money off their shopping.

From next week, over eight million Australian households will start receiving flybuys Welcome Packs, which include a flybuys card. Telstra Pre-Paid customers who are existing flybuys members can start earning points using their new or existing card from next week.

For full details of the program and benefits, visit flybuys.com.au