Sensis welcomes ACCC informal clearance for True Local acquisition

Media Release, 28 March 2013
Sensis welcomed today’s decision by the ACCC to provide informal clearance for Sensis’ acquisition of online directory business TrueLocal.
Sensis signed an agreement with News to purchase the business, including its online and mobile sites and business listing and review content. 
Commenting on the ACCC’s decision, Sensis Managing Director, John Allan said:
“A core part of Sensis’ digital strategy is to seek investment opportunities that will help accelerate digital growth and add value for our customers.
“TrueLocal is a business that meets this criteria - it has a site with thousands of information rich business listings and more than 200,000 user reviews which enables the site to generate millions of searches each month.
“TrueLocal will soon be complemented by listings from paid Yellow Pages® Online customers, which will extend our customers’ presence across the Yellow Pages Search Network.
“This will bring exciting growth opportunities for our customers because it will enable their Yellow Pages content to be searched for and found by users of the TrueLocal site.”