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Movie tickets, exclusive access to major live music events and the chance to meet with Australian sporting legends are among a suite of benefits for Telstra customers under a new loyalty program called ‘THANKS’ announced today.
Telstra’s Chief Marketing Officer Mark Buckman said the new program had been designed to recognise and reward customer loyalty and was the next phase in Telstra’s strategy to put the customer at the centre of everything and drive customer advocacy.
“This new initiative rewards and thanks our customers for choosing Telstra and connects them to the things they love,” he said.
“Our research indicates that our customers rate film, live music and sport among their highest categories of personal interest, so there is no better way to thank them for their loyalty than by offering experiences and benefits that fit in with their lives.
“From today, Telstra customers will have access to an exclusive range of movie offers through a partnership with EVENT, Greater Union, Birch Carroll & Coyle, Moonlight and Village Cinemas, including $10 movie tickets and money can’t buy movie experiences.
“We value our customers and to thank them we wanted to give them access to the best entertainment experience in Australia. There aren’t many people who don’t love the magic of the movies and this is the first offer in our new ‘THANKS’ program,” he said.
“We wanted to ensure the customer rewards were tangible, immediately redeemable and related to things that they are passionate about and we think this program hits the sweet spot on both fronts.”
Mr Buckman said the movies offer built on the partnership with flybuys announced last year.
“Telstra will continue to build on this very successful partnership and customers can expect more details about this in coming months,” he said.
Red carpet premieres, private screenings and behind the scenes access mark some of the benefits of the movies offering under Telstra’s new loyalty ’THANKS’ program.
The first money can’t buy opportunity will see one lucky Australian take a walk on role in ‘Son Of A Gun’, an upcoming blockbuster movie starring Ewan McGregor.
To find out more about how to win the walk on role in ‘Son Of Gun’ go to Telstra’s Facebook page.
For more information about Telstra’s ‘THANKS’ program and all the movie benefits, visit Telstra.com.au/movies.