National expansion plan for Adam Internet following Telstra acquisition

Media Release, 24 October 2012

Telstra has entered an agreement to acquire the Internet Service Provider, Adam Internet and will support the South Australian broadband business expand nationally.

The agreed acquisition, which is subject to ACCC approval, will see Telstra acquire all of Adam’s business including Adam’s Adelaide data centre and fibre assets.

Telstra’s Innovation Products and Marketing Group Managing Director, Kate McKenzie said the acquisition aligned with Telstra’s strategic priorities to retain and grow customers and build new growth businesses.

“Adam is a respected brand with a loyal customer base in South Australia. It’s a great online, low cost business that lets customers purchase and manage their own services. This model offers opportunities for growth, particularly for consumers wanting online sales and support.

“Customers trust the Adam brand and we’ll certainly be keeping it as we work towards further growth under Adam’s first class management team.

“We are excited to be able to help this South Australian success story expand nationally,” she said.

Telstra will retain the Adam brand and run the company as a stand-alone subsidiary of Telstra.

Adam’s Executive Chairman, Mr Greg Hicks said Adam and Telstra’s shared customer service philosophy was a pivotal reason behind today’s announcement.

“This agreement will help cement a strong future for the Adam brand, our people, and our customers and represent the next stage of Adam’s growth.

“The outcome of this transaction for Adam’s existing customers is simple – Adam will continue to provide excellent value for money broadband that doesn’t compromise on service. The message for potential new customers is that, with Telstra behind it, Adam will be expanding nationally.

“We’ve built a great business with a great team running it and we’ve got a bright future. Adam Internet customers can continue to contact us in the normal way,” Mr Hicks said.

Mr Hicks will remain an important part of the Adam operation as a consultant following the completion of the sale. Existing employment arrangements for current staff would not be impacted by completion of the sale.

Adam customer enquiries: or (08) 8423 4120.