How do Telstra Mobile Codes work?

It’s as simple as

1) Go to the My Place Menu on a compatible Next G™ mobile with a code reader
2) Choose the "Scan Code" option
3) Aim camera over entire code and depending on the type of mobile you have, scan or click the centre key to allow the Code Reader to read the code

You will then be taken directly to the content that the code relates to (ie, mobile website, 1 click to call, save a contact to your mobile address book or send an SMS etc)