Sales and Marketing

While perceptions may be changing, Kylie Beaufoy says many businesses still fail to see the value of good marketing. Here she sets out to dispel some key misconceptions.

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David Koch is with Professor Tim Devinney, lecturer from the Australian School of Management, talking to Rhona Rafferty about the benefits of aligning her business with people who can influence it.

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While technology has made precision marketing easier, for many SMEs it’s still a grey area – Cameron Bayley asks experts how they use research and strategy to target customers and make a marketing budget work to the max.

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Tim Devinney from the Australian Graduate School of Management talks to David Koch, and Kimberley & Tim Sporre from Zest Ale Fusion, about pricing their beer product in the context of the purchase and who their customers are.

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The sales team is the “face” of your business and if customers don’t like it, they won’t come back – In this complex world, we often forget the simple things – and in business that can be disastrous to sales, training a sales team isn’t simple, but it doesn’t have to be difficult.

Shane Cassidy outlines 10 crucial steps that make the difference between lowering and increasing sales.

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Tim Devinney from the Australian Graduate School of Management talks to David Koch, and Kimberley & Tim Sporre from Zest Ale Fusion, about pricing their beer product in the context of the purchase and who their customers are.

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Raising your business profile is a breeze if you have the right networks, but networking the right way is often overlooked. There are many options for plugging into networks without breaking the bank.

The brief for this article was to find free ways to market your business. Networking seemed the obvious place to start. And while it’s not entirely free, it doesn’t have to cost much, and you don’t need bullet-proof confidence to get started.

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