Sales and Marketing
- How to Make Sales
- Tips for developing a retail brand
- Building a Brand
- Marketing Tips for a Localised Retail Outlet
- Expand Your Profile on the Web
- Targeting Your Marketing Material
- Sales Strategies Need Creativity
How to Make Sales
While closing sales is what gives the most joy to business owners, it’s never going to happen without the fundamentals. Brett Lowe explains.
Tips for Developing a Retail Brand
Tim Pethick, entrepreneurial expert, gives some tips to Matt and Karen Ward from Honest to Goodness about developing their retail brand. Tim says a brand’s visual representation needs to evoke curiosity and attract attention through imagery, shapes and colours, not just text, and needs to have a “singularity of personality”.
Building a Brand
Don’t dismiss branding as a multinational phenomenon – look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it.
Marketing Tips for a Localised Retail Outlet
Marketing expert Jane Toohey, talks to Moggy and Mutt proprietor, Sarah Mackenzie-Wood, about her marketing strategy and main business challenges. Jane suggests to Sarah setting up a database on her website and advises her how best to get in touch with her customers. She also thinks PR editorial and alliance marketing could work well for her business.
Expand Your Profile on the Web
Maximising the exposure of your website to draw customers and future sales to your business is a must with the competitive world wide web. Rebecca Spicer explores how search engine marketing and optimisation could be the answer to getting more hits.
Targeting Your Marketing Material
Tim Devinney from the Australian Graduate School of Management talks to David Koch, and Kimberley & Tim Sporre from Zest Ale Fusion, about pricing their beer product in the context of the purchase and who their customers are.
Sales Strategies Need Creativity
Raising your business profile is a breeze if you have the right networks, but networking the right way is often overlooked. There are many options for plugging into networks without breaking the bank.
The brief for this article was to find free ways to market your business. Networking seemed the obvious place to start. And while it’s not entirely free, it doesn’t have to cost much, and you don’t need bullet-proof confidence to get started.
Things you need to know
The information on this website is provided for general information purposes only, and is not financial or business advice. It does not take into account any particular person's financial objectives, situation or needs. You should not rely upon it to make any financial or business decisions. If you are considering making any financial or business decision you should first seek professional advice.