Sales and Marketing

Experiential marketing seems to be the new buzz term, with major players from Coca-Cola to Unilever embracing this new phenomenon. But what is experiential marketing? Jo Nagle finds out.

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Small business consultant, Linda Hailey, talks to Penny Alexopoulos and Theodora Antonopoulos, from Treles Creations about targeted marketing. Linda says they should focus on proactive, rather than reactive, marketing and decide who the best clients are for their business. Linda then offers some tips on how to target this group of potential clients.

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Building a business website is only the first step to establishing a presence online. Angus Kidman cuts through the jargon and hype to find the most effective methods for marketing a business online.

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Small business consultant, Linda Hailey, talks to duckeggBLUE owner Leanne Carter-Taylor about vision planning for her business. Linda suggests it’s time to consider administration support for her growing business. She says Leanne needs to draw up a plan of how she sees the business developing over the next three years and to engage her staff with this plan.

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Marketing your product or service internationally can be very different to the strategy you use locally. Rebecca Spicer explores traditional methods, some new technology-driven options, and the research and planning needed to assess a market before taking the plunge.

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Nick Hall from Speedwell Performance talks with small business consultant Linda Hailey about the advantages of a good website for his business. Linda discusses the different types of websites available and how to find the right web developer for his business.

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When you reach out to potential customers, you want them to respond by buying your products or services - But in the face of all-pervasive marketing, customers are showing advanced signs of fatigue - How can you generate excitement about what you have to offer? Stuart Finlayson looks at fail-safe techniques to draw back weary customers.

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