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Telstra cracks the code to mobile revolution in world first
More than half a million Australians will have software downloaded free to their mobile phones to give them quick access to websites and mobile content via special barcodes, Telstra Group Managing Director for Consumer and Channels, Mr David Moffatt announced today.
This is the first time in the world that barcode readers have been automatically installed on mobile phones for free.
Telstra customers can simply point their mobile phone cameras at the specially designed barcodes, known as Telstra Mobile Codes, to access content such as weather, localised maps and mobile videos. The barcodes can be placed on virtually any surface including newspapers, clothes, business cards, shop fronts, product packaging, billboards, bus stops, magazines, menus, TVs and computer screens.
Telstra Group Managing Director for Consumer and Channels Mr David Moffatt, said more than half a million Australians would begin receiving the free mobile code readers from July 1, with more to follow.
"Telstra Mobile Codes will revolutionise the way Australians access mobile internet content and information, allowing a faster and simpler mobile internet experience just by scanning a code through their phone camera," Mr Moffatt said.
"Telstra is leading the way by putting the code readers on selected Next G™ mobiles for free and providing customers with a simple one-click experience.
The barcodes are two dimensional squares with unique pixel configurations which, with a single point and scan with a compatible Telstra Next G™ mobile phone, can take users to online destinations including mobile websites with to-the-minute information, video content and special offers.
Mr Moffatt said the technology had the potential to radically change the print and outdoor advertising industry by providing advertisers the opportunity to have more meaningful dialogue with customers and a better understanding of their interests.
The sorts of content to be available through Telstra Mobile Codes include the latest news, sport and weather information; music files; maps; store information for later if you're in a hurry; tickets to shows; video presentations that give users guided tours, how-to information and trailers; links to social networking sites and special discount offers.
Telstra Group Managing Director for Product Management, Ms Holly Kramer, said Telstra continues to lead the market in developing and deploying innovative new products and services.
"Telstra Mobile Codes are the latest in 1-click technology," Ms Kramer said. "They are simple to use, convenient and allow customers to save valuable time.
"Our customers will be able to use the codes to fast track everyday tasks. Simply scanning the barcode will enable them to connect directly to a website, send an SMS, dial a number or save a contact to their mobile address book," Ms Kramer said.
Telstra is partnering with major companies to bring new applications and content to Australia using the Telstra Mobile Code.
The new Telstra Mobile Codes were unveiled today at the opening of the company's new flagship T[life]™ store in Melbourne.
Executive Director, Telstra Consumer and Channels, Mr Tim Copper said; "Telstra is pleased to be partnering with companies including Sony Australia, Metlink and Sony Ericsson to bring the possibilities of Telstra Mobile Codes to life."
"People will soon be able to have fun with Telstra Mobile Codes to access Sony Ericsson and Sneaky Sound System content for a chance to win VIP tickets to see Sneaky Sound System play live. Watch this space," Mr Copper said.
For a sneak peek of Telstra Mobile Codes go to qrious and to see if your Telstra Next G™ phone is ready click the MyPlace menu tab on your mobile and look for "Scan Code".
Reference Number: 176/008
