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28 July 2010

Telstra is turning up the heat this Thursday night, with a “three-hat” line-up of former MasterChef series 2 contestants at Telstra’s 400 George Street Store to celebrate the launch of the new iPhone 4.

With critic, judge and co-host  Matt Preston at their side, MasterChef Series 2 winner Adam Liaw and runner-up Callum Hann will be on-hand to “wow” the crowd lining up to purchase the new iPhone on the stroke of midnight. Joining this star-studded culinary line-up are popular former MasterChef Series 2 finalists Marion Grasby, Alvin Quah, Courtney Roulston and Matthew Caldicott.

Telstra Consumer Executive Director, Rebekah O’Flaherty said the George Street midnight launch would be a once-in-a-lifetime experience for iPhone and MasterChef lovers alike.

“Telstra is reuniting some of the nation’s favourite former MasterChef Series 2 contestants and we’re looking forward to rewarding our loyal iPhone fans with the opportunity to get up close and personal with their cooking heroes.

“We’ve got an action-packed night planned and we can’t wait to get the party started. From tasty apple treats prepared by the contestants to high-energy cook-offs, this is one launch party you won’t want to miss,” Ms O’Flaherty said. 

Event Telstra iPhone 4 Midnight Launch
Who: Critic, judge and co-host Matt Preston and MasterChef Series 2 stars Adam Liaw, Callum Hann, Marion Grasby, Alvin Quah, Courtney Roulston and Matthew Caldicott
Date: Thursday 29 July 2010
Time: Meet your MasterChef idols from 8.00pm;
Judge Matt Preston will be at the Store from 10.00pm;
First iPhone 4 sale process at 12.01am (Friday 30 July)
Venue: Telstra Store - 400 George Street, Sydney

Telstra is giving customers throughout Australia a chance to get in early to purchase iPhone 4 by opening selected Telstra stores at 12.00 AM Friday, July 30.

 

MasterChef is a FremantleMedia Australia production for Network Ten.
MasterChef® FremantleMedia Australia Pty Ltd as agent for Reveille LLC dba ShineReveille. Licensed by FremantleMedia Enterprises. All rights reserved.

 

Ali Caldicott 0438 069 055 / ali.caldicott@team.telstra.com

 

Reference Number: 268/2010

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