Vision and Mission

Our vision

To know our customers and meet their needs better than anyone else.

Our mission

To do for customers what no one else has done: create a world of 1 click, 1 touch, 1 button, 1 screen, 1 step solutions that are simple, easy and valued by individuals, businesses, enterprises and government.

Customer experience

To give customers a personalised, seamless experience that makes it easy for them to do what they want, when they want to.

Our cultural priorities

  • People. Power
    People are the power behind Telstra.
    And people are empowered to do whatever it takes for our customers.
  • Customer. First
    Every job ultimately affects our customers.
    At Telstra, everyone’s first priority is to make sure we care for and about every customer’s experience with us.
  • Done. Now
    We get done everything we need to do to satisfy customers.
    And we get it done fast to stay ahead of every competitor.
  • We get it. Together
    Here, everyone understands it takes all of us to give our customers truly integrated solutions.
    It’s great when it all comes together.
  • Compete. Win
    Winners are the ones who never stop finding ways to serve our customers better than any competitor. We’re not here to compete but to win.
  • Anything. Possible
    We’ll do anything to assure our customers a better experience.
    And here, anything is possible.
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