Telstra Innovation Challenge - Company Overview

About Telstra

How current is the idea, and how relevant is it to the topic areas Telstra is interested in?
Who are the competitors and what is the 'secret sauce' for this project relative to the competition?
How much value does it have the potential to create?
How relevant the idea is to Australia's broadband future?
How much progress has been made to date?
Are the project's needs a good match for the support that Telstra can provide through the Telstra Innovation challenge?
Is the level of existing backing sufficient to bring the idea to market?
How near-term is the time-frame to the market?
How strong are the team's skills in the project's domain and in commercialising new ideas?
Does the project involve the novel use of emerging Telecoms technologies, or could it be assembled from existing Telstra products and services?